Rather than Make Better Movies, Hollywood Increases DVD Wait Time for Redbox and Netflix
by John NolteThis is all about collapsing DVD sales, but what the studios refuse to come to terms with is that if their movies didn’t stink, we would purchase more of them. Right now, “Rise of the Planet of the Apes” is selling plenty of DVD copies. That’s because it’s a terrific film. See how that works? Furthermore, through the Blockbuster Pass, I will still only pay what I would watch through Netflix. So this move makes even less sense.
And now you know why Hollywood hates capitalism.
Anyway, more desperate and counter-productive behavior from an industry increasingly unable to create a product the customers would like to own:
Warner Bros., which was the first to impose a 28-day embargo on the release of DVDs to Netflix, RedBox, and other cheap rental companies, is likely to double that delay this year, according to published reports on Thursday. The studio, which is believed to have taken a big hit on DVD sales in the third quarter, is expected to announce the new delay at the Consumer Electronics Show in Las Vegas next week. Universal and 20th Century Fox, which also impose 28-day embargoes on Netflix and Redbox, are also expected to double that time period.
This will fix nothing. Oh, there might be a small bump for pay-per-view and brick-and-mortar Blockbuster, but the real money is in sales, and not only are we losing our passion and the all-important “impulse” to buy new films, we are also getting used to waiting for a longer period of time to see them. And that’s a huge mistake on Hollywood’s part. Sixty days after the release-hype dies down, the movie is released to two of the biggest outlets on the planet. Moreover, this genius move will only hurt sales. That’s how short-sighted and desperate it is.







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