Posts Tagged ‘bulma’

Steve Mason

Hollywood’s Biggest Easter Weekend Ever By As Much As 16%!: ‘Hannah Montana’ Down 40% on Saturday, But Still Becomes All-Time #2 Easter Weekend Opening With $34M!

by Steve Mason

She has a hit TV show on the Disney Channel, a pair of albums that have debuted at #1 on the Billboard charts, a concert tour with 69 sold-out arenas in North America, and now a second #1 movie in as many years. Miley Cyrus is the biggest teen star in the world.

With most of Hollywood (including myself) expecting an opening in the mid-$20M’s for Hannah Montana The Movie (Disney), Miley has surprised “grown-ups” with her box office clout once again. The picture opened with a heavily front-loaded $17.39M on Good Friday then dropped 40% on Saturday to an estimated $10.34M, and it will reach an estimated $34M by the end of Easter weekend, making it the all-time #2 opening for the bunny holiday weekend. My Friday night early 3-day projection was for $33.6M, but then I raised my number to $39M on Saturday. As it turns out, I should have stuck with my first pass. These young skewing movies are tricky to project, and the Easter Weekend, where Saturday traditionally drops from Friday, makes it even more complicated.

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Steve Mason

Lots of Cash in Hollywood Easter Baskets: ‘Hannah Montana’ and ‘Observe & Report’ Could Lift the Weekend to an All-time Best!

by Steve Mason

Easter weekend 2009 will almost certainly be an all-time record-breaker for Hollywood with a pair of new releases that could be among the top six bunny holiday openings of all time. Although neither Hannah Montana: The Movie (Disney) or the new R-rated comedy Observe & Report (Warner Bros) will challenge 2006’s all-time Easter weekend opening champion Scary Movie 4 ($40.2M), both new offerings look very solid in pre-release industry tracking, and they will be joined by some strong holdovers.


Universal’s Fast & Furious is likely to cross the finish line first for a second consecutive weekend, following up last weekend’s almost $71M with about $30M, which would mark a 58% drop. Still, it must be considered a triumph that the re-teaming of Vin Diesel, Paul Walker, Jordana Brewster and Michelle Rodriguez may have $120M in US sales after just 10 days. That will mean that Fast & Furious will have almost doubled the domestic gross of The Fast & The Furious: Tokyo Drift (the last film in the franchise), and this souped-up thrill ride could be headed for $160M US.

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