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		<title>&#8216;Wolverine&#8217; claws to $34.75M Friday &amp; Could Scratch Out $86.8M Opening! All-Time 4th-Best Performer for First-Weekend-of-May Summer Kickoff!</title>
		<link>http://bighollywood.breitbart.com/smason/2009/05/02/estimates51/</link>
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		<pubDate>Sat, 02 May 2009 12:29:38 +0000</pubDate>
		<dc:creator>Steve Mason</dc:creator>
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		<guid isPermaLink="false">http://bighollywood.breitbart.com/?p=124402</guid>
		<description><![CDATA[In my Final Weekend Tracking column posted on Wednesday, I predicted that X-Men Origins: Wolverine (Fox) would reach $92M on opening weekend, despite soft reviews (now only 38% Fresh on Rotten Tomatoes). My first fearless forecast of the 2009 summer blockbuster season appears to be close to dead-on (missed by only 5%).

Star-turned-producer Hugh Jackman has [...]]]></description>
			<content:encoded><![CDATA[<p>In my Final Weekend Tracking column posted on Wednesday, I predicted that <em>X-Men Origins: Wolverine</em> (Fox) <a href="http://bighollywood.breitbart.com/smason/2009/04/29/finaltracking51/" target="_blank">would reach $92M </a>on opening weekend, despite soft reviews (now only <a href="http://www.rottentomatoes.com/m/wolverine/" target="_blank">38% Fresh</a> on Rotten Tomatoes). My first fearless forecast of the 2009 summer blockbuster season appears to be close to dead-on (missed by only 5%).</p>
<p><a href="http://bighollywood.breitbart.com/files/2009/05/wolverine.gif"><img class="aligncenter size-full wp-image-124414" src="http://bighollywood.breitbart.com/files/2009/05/wolverine.gif" alt="" width="357" height="231" /></a><br />
Star-turned-producer Hugh Jackman has scored his second-biggest opening ever and, easily, his biggest as a solo star. <em>Wolverine</em> has mauled the competition with a massive $34.75M opening day (including $5M or so in Thursday midnight sales). That could translate to a 3-day of $86.8M, getting Hollywood’s most lucrative season off to a spectacular start.</p>
<p><span id="more-124402"></span></p>
<div id="attachment_124418" class="wp-caption aligncenter" style="width: 510px"><a href="http://bighollywood.breitbart.com/files/2009/05/hj-wolverine-big.jpg"><img class="size-full wp-image-124418" src="http://bighollywood.breitbart.com/files/2009/05/hj-wolverine-big.jpg" alt="Ryan Reynolds as Deadpool, Taylor Kitsch as Gambit, Hugh Jackman as Wolverine, Liev Schrieber as Sabretooth and Lynn Collins as Kayla Silverfox" width="500" height="333" /></a><p class="wp-caption-text">The stars of WOLVERINE (from the left): Ryan Reynolds as Deadpool, Taylor Kitsch as Gambit, Hugh Jackman as Wolverine, Liev Schrieber as Sabretooth and Lynn Collins as Kayla Silverfox</p></div>
<p>The<em> X-Men</em> spin-off, which has been made for substantially less than the $210M budget ponied up for to produce 2006’s <em>X-Men: The Last Stand</em>, becomes the all-time fourth-best first-weekend-of-May opening, trailing only <em>Spider-Man 3</em> ($151.1M), the original 2002 <em>Spider-Man</em> ($114.8M) and last May’s <em>Iron Man</em> ($98.6M). <em>Wolverine</em> has also posted one of the top seven opening days ever for a comic book adaptation.</p>
<p>ALL-TIME BEST OPENINGS DAYS FOR COMIC BOOK ADAPTATIONS<br />
1. <em>The Dark Knight</em> &#8211; $67.1M<br />
2. <em>Spider-Man 3</em> &#8211; $59.8M<br />
3. <em>X-Men: The Last Stand</em> &#8211; $45.1M<br />
4. <em>Spider-Man 2</em> &#8211; $40.4M<br />
5. <em>Spider-Man</em> &#8211; $39.4M<br />
6. <em>Iron Man</em> &#8211; $35.2M<br />
<strong>7.<em> X-Men Origins: Wolverine</em> &#8211; $34.75M (estimated)</strong><br />
8. <em>X2: X-Men United</em> &#8211; $31.2M<br />
9. <em>300</em> &#8211; $28.1M<br />
10. <em>Watchmen</em> &#8211; $24.5M</p>
<p>And, as comic book movies go, Jackman’s solo effort has cut and sliced through the pack to become the all-time seventh-best 3-day start.</p>
<div id="attachment_124434" class="wp-caption aligncenter" style="width: 275px"><a href="http://bighollywood.breitbart.com/files/2009/05/iron-man-poster2-big.jpg"><img class="size-full wp-image-124434" src="http://bighollywood.breitbart.com/files/2009/05/iron-man-poster2-big.jpg" alt="WOLVERINE will not match the opening weekend of last year's summer starter IRON MAN" width="265" height="391" /></a><p class="wp-caption-text">X-MEN ORIGINS: WOLVERINE will not match the opening weekend of last year&#39;s summer starter IRON MAN</p></div>
<p>ALL-TIME BEST OPENING WEEKENDS FOR A COMIC BOOK ADAPTATION<br />
1. <em>The Dark Knight</em> &#8211; $158.4M<br />
2. <em>Spider-Man 3</em> &#8211; $151.1M<br />
3. <em>Spider-Man</em> &#8211; $114.8M<br />
4. <em>X-Men: The Last Stand</em> &#8211; $102.7M<br />
5. <em>Iron Man</em> &#8211; $98.6M<br />
6. <em>Spider-Man 2</em> &#8211; $88.1M<br />
<strong>7. <em>X-Men Origins: Wolverine</em> &#8211; $86.8M (projected)</strong><br />
8. <em>X2: X-Men United</em> &#8211; $85.5M<br />
9. <em>300</em> &#8211; $70.8M<br />
10. <em>Hulk</em> &#8211; $62.1M</p>
<div id="attachment_124438" class="wp-caption aligncenter" style="width: 310px"><a href="http://bighollywood.breitbart.com/files/2009/05/dec-12-wolverine-trailer-in-theatres.jpg"><img class="size-full wp-image-124438" src="http://bighollywood.breitbart.com/files/2009/05/dec-12-wolverine-trailer-in-theatres.jpg" alt="" width="300" height="415" /></a><p class="wp-caption-text">How does Jackman hold his silverware during dinner?</p></div>
<p>Jackman himself is getting lots of positive feedback on his <a href="http://twitter.com/RealHughJackman" target="_blank">personal Twitter page</a>, but there is some real negative feedback in the Twitterverse. Here are some actually Tweets from movie fans that have been posted in the last couple of hours.</p>
<p><a href="http://bighollywood.breitbart.com/files/2009/05/twitter.jpg"><img class="aligncenter size-full wp-image-124406" src="http://bighollywood.breitbart.com/files/2009/05/twitter.jpg" alt="" width="188" height="69" /></a><em>if its wolverine dont waste your time</em></p>
<p><em>Wolverine sucks!</em></p>
<p><em>Wolverine: not too bad. Better than the horrible second X-Men movie. Coolest thing was preview for District-9.</em></p>
<p><em>I went and paid for 2 movie tix to see that damn Wolverine movie. I just wasted my money.</em></p>
<p><em>Wolverine was ok &#8211; too much smooshed into one movie and too many things attempted to be neatly wrapped up and squared away.</em></p>
<p><em>Saw Wolverine. It was weak.</em></p>
<p><em>What does Hugh Jackman being a hottie have 2 do w/ how crappy the movie is?</em></p>
<p><em>Oh my God Wolverine was just as bad as everyone was saying.</em></p>
<p><em>out to see Wolverine! Ill let you guys know how bad it is.</em></p>
<p><em>&#8220;don&#8217;t waste your money&#8221; unless you&#8217;re a huge fan. Like 2nd X-files bad.</em></p>
<p><a href="http://bighollywood.breitbart.com/files/2009/05/twitter-t.jpg"><img class="aligncenter size-full wp-image-124410" src="http://bighollywood.breitbart.com/files/2009/05/twitter-t.jpg" alt="" width="90" height="74" /></a><br />
So, it appears that fans are as tepid about this movie as film critics. <em>X-Men Origins: Wolverine</em> will likely be very front-loaded both for the weekend and the long haul. I’m guessing that the weekend could play out like this. <em>Wolverine</em> did $5M Thursday at midnight and has added another $29.75M Friday (for a $34.75M opening day). Then Saturday, the movie may drop 9% to $31.6M or so, followed by a Sunday dip of 36% to just over $20M.</p>
<div id="attachment_124446" class="wp-caption aligncenter" style="width: 310px"><a href="http://bighollywood.breitbart.com/files/2009/05/boy_060911092545452_wideweb__300x375.jpg"><img class="size-full wp-image-124446" src="http://bighollywood.breitbart.com/files/2009/05/boy_060911092545452_wideweb__300x375.jpg" alt="Jackman is not just another action star; Here he is in his Tony-winning performance in Broadway's BOY FROM OZ" width="300" height="375" /></a><p class="wp-caption-text">Jackman is not just another action star; Here he is in his Tony-winning performance in Broadway&#39;s BOY FROM OZ</p></div>
<p>After speaking with a number of competing studios, the consensus is that <em>Wolverine</em> will have a multiple of less than two. (The multiple is the number by which you multiply the opening weekend to arrive at the ultimate domestic gross.) With a multiple in the 1.8-1.9 range, the summer’s first movie spectacle will finish at $156-$165M. That’s a good, but not great number. Meanwhile, <em>Star Trek</em> (Paramount) has a chance to be this year’s <em>Iron Man</em>, an early May release that plays deep into the summer at a high multiple in the 3.2-3.3 range.</p>
<div id="attachment_124454" class="wp-caption aligncenter" style="width: 310px"><a href="http://bighollywood.breitbart.com/files/2009/05/ghosts-of-girlfriends-past.jpg"><img class="size-full wp-image-124454" src="http://bighollywood.breitbart.com/files/2009/05/ghosts-of-girlfriends-past.jpg" alt="Matthew McConaughey and Jennifer Garner are creating some sparks in GHOSTS OF GIRLFRIENDS PAST" width="300" height="400" /></a><p class="wp-caption-text">Matthew McConaughey and Jennifer Garner are creating some sparks in GHOSTS OF GIRLFRIENDS PAST</p></div>
<p>The other wide release in the marketplace this weekend is the poorly-reviewed <em>Ghosts of Girlfriends Past</em> (Warner Bros). With Matthew McConaughey and Jennifer Garner as the romantic leads and an assist from Oscar winner Michael Douglas, <em>Ghosts</em> has performed decently, especially with Females 25 Plus. The Mark Waters-directed rom-com coaxed an estimated $6M in opening day sales and will likely reach about $16.5M for the weekend. That’s would be 12% stronger than last year’s first-weekend-of-May chick-flick counter programming, <em>Made of Honor</em>, which finished second to <em>Iron Man</em> with $14.7M.</p>
<div id="attachment_124474" class="wp-caption aligncenter" style="width: 275px"><a href="http://bighollywood.breitbart.com/files/2009/05/425obsessed042109.jpg"><img class="size-full wp-image-124474" src="http://bighollywood.breitbart.com/files/2009/05/425obsessed042109.jpg" alt="Ali Larter (center) and Beyonce (right) come to blows over THE WIRE's Idris Elba in OBSESSED" width="265" height="196" /></a><p class="wp-caption-text">Ali Larter (center) and Beyonce (right) come to blows over THE WIRE&#39;s Idris Elba in OBSESSED</p></div>
<p>Last weekend&#8217;s box office champ <em>Obsessed</em> (Sony) &#8211; the one where Beyonce &#8220;tromps a tramp&#8221; (played by Ali Larter from <em>Heroes</em>) &#8211; took a nosedive with just $4.2M or so on Friday. It seems headed for an estimated 3-day of $12.39M, down 57% from its opening, but the genre pic with a budget of only $20M will still have $47M in the bank by Monday. That&#8217;s a very profitable little movie.</p>
<div id="attachment_124470" class="wp-caption aligncenter" style="width: 250px"><a href="http://bighollywood.breitbart.com/files/2009/05/zac-efron-wallpaper.jpg"><img class="size-full wp-image-124470" src="http://bighollywood.breitbart.com/files/2009/05/zac-efron-wallpaper.jpg" alt="Tween are pushing Zac Efron's 17 AGAIN past the $50M mark" width="240" height="361" /></a><p class="wp-caption-text">Tween are pushing Zac Efron&#39;s 17 AGAIN past the $50M mark</p></div>
<p>The Warner Bros comedy <em>17 Again</em>, starring tween dream Zac Efron, continues to perform well with about $2.22M to start the weekend and a possible $6.62M for the frame. Zac&#8217;s high-concept comedy will have topped $48.7M domestic in its first 17 days of release.</p>
<div id="attachment_124478" class="wp-caption aligncenter" style="width: 330px"><a href="http://bighollywood.breitbart.com/files/2009/05/planet_earth.jpg"><img class="size-full wp-image-124478" src="http://bighollywood.breitbart.com/files/2009/05/planet_earth.jpg" alt="The new nature doc EARTH is really just the Cliff Notes for the extraordinary BBC miniseries PLANET EARTH" width="320" height="360" /></a><p class="wp-caption-text">The new nature doc EARTH is really just the Cliff Notes for the extraordinary BBC miniseries PLANET EARTH</p></div>
<p>Disney&#8217;s <em>Earth</em>, a 90-minute version of the BBC&#8217;s 11-hour 2006 miniseries <em>Planet Earth</em>, will round out the top five for the first official weekend of summer. The nature doc grabbed $1.45M on its second Friday and is targeting $5.81M and a new 12-day cume of $23.47M by Monday.</p>
<p><a href="http://bighollywood.breitbart.com/files/2009/05/battleforterra_onesheet-thumb-550x794-13714.jpg"><img class="aligncenter size-full wp-image-124482" src="http://bighollywood.breitbart.com/files/2009/05/battleforterra_onesheet-thumb-550x794-13714.jpg" alt="" width="262" height="376" /></a></p>
<p>The other wide release is the 3-D pic <em>Battle For Terra</em> (Lionsgate/Roadside Attractions). It is on just over 1,100 screens, but has managed only about $300,000 on opening day. I did see a commercial for <em>Terra</em> during <em>American Idol</em> this week, so there was some money spent, but it couldn&#8217;t have been much. Despite respectable reviews, this cg animated flick is destined for no more than $1M. That&#8217;s a full-on disaster.</p>
<p><strong>EXCLUSIVE STEVE MASON EARLY FRIDAY ESTIMATES<br />
1. NEW – <em>X-Men Origins: Wolverine</em> (Fox) &#8211; $34.75M, $8,478 PTA, $34.75M cume<br />
2. NEW – <em>Ghosts of Girlfriends Past</em> (Warner Bros) &#8211; $6M, $1,890 PTA, $6M<br />
3. <em>Obsessed</em> (Sony) &#8211; $4.2M, $1,671 PTA, $39M cume<br />
4. <em>17 Again</em> (Warner Bros) &#8211; $2.22M, $682 PTA, $44.36M cume<br />
5. <em>The Soloist</em> (Dreamworks/Paramount) &#8211; $1.7M, $836 PTA, $14.2M cume<br />
6. <em>Earth</em> (Disney) &#8211; $1.45M, $804 PTA, $19.11M cume<br />
7. <em>Monsters vs. Aliens</em> (Dreamworks/Paramount) &#8211; $1.41M, $537 PTA, $178M cume<br />
8. <em>Fighting</em> (Rogue) &#8211; $1.4M, $608 PTA, $14.73M cume<br />
9. <em>State of Play</em> (Universal) &#8211; $1.28M, $527 PTA, $28.51M cume<br />
10. <em>Hannah Montana: The Movie</em> (Disney) &#8211; $1.1M, $390 PTA, $67.88M cume<br />
*NEW –<em> Battle For Terra</em> (Lionsgate/Roadside Attractions) &#8211; $300,000, $258 PTA, $300,000 cume</strong></p>
<p><strong>EXCLUSIVE STEVE MASON EARLY 3-DAY ESTIMATES<br />
1. NEW – <em>X-Men Origins: Wolverine</em> (Fox) &#8211; $86.8M, $21,194 PTA, $86.8M cume<br />
2. NEW – <em>Ghosts of Girlfriends Past</em> (Warner Bros) &#8211; $16.5M, $5,197 PTA, $16.5M<br />
3. <em>Obsessed</em> (Sony) &#8211; $12.39M, $4,928 PTA, $47.19M cume<br />
4. <em>17 Again</em> (Warner Bros) &#8211; $6.62M, $2,034 PTA, $48.76M cume<br />
5. <em>Earth</em> (Disney) &#8211; $5.81M, $3,221 PTA, $23.47M cume<br />
6. <em>The Soloist</em> (Dreamworks/Paramount) &#8211; $5.7M, $2,804 PTA, $18.2M cume<br />
7. <em>Monsters vs. Aliens</em> (Dreamworks/Paramount) &#8211; $5.65M, $2,152 PTA, $182.25M cume<br />
8. <em>State of Play</em> (Universal) &#8211; $4.31M, $1,765 PTA, $31.54M cume<br />
9. <em>Hannah Montana: The Movie</em> (Disney) &#8211; $3.96M, $1,405 PTA, $70.74M cume<br />
10. <em>Fighting</em> (Rogue) &#8211; $3.76M, $1,630 PTA, $17.1M cume<br />
*NEW – <em>Battle For Terra</em> (Lionsgate/Roadside Attractions) &#8211; $1M, $878 PTA, $1M cume</strong></p>
<p><strong>Steve Mason is <a href="http://www.facebook.com/profile.php?id=844770075">on Facebook</a> and now also on <a href="http://twitter.com/LAMase">Twitter@LAMase</a>.</strong></p>
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		<title>The Summer Blockbuster Season is Set to Start Huge! Spin-Off &#8216;Wolverine&#8217; could Claw to $92M Opening Weekend!</title>
		<link>http://bighollywood.breitbart.com/smason/2009/04/29/finaltracking51/</link>
		<comments>http://bighollywood.breitbart.com/smason/2009/04/29/finaltracking51/#comments</comments>
		<pubDate>Thu, 30 Apr 2009 05:10:03 +0000</pubDate>
		<dc:creator>Steve Mason</dc:creator>
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		<guid isPermaLink="false">http://bighollywood.breitbart.com/?p=121806</guid>
		<description><![CDATA[The great thing about a sequel is that it has a built-in audience. The problem with sequels is that, as the numbers after the title go up, so does the production budget. Very hard to know for sure, but sources have told me that the production budget for X-Men was in the $75M range. X-2: [...]]]></description>
			<content:encoded><![CDATA[<p>The great thing about a sequel is that it has a built-in audience. The problem with sequels is that, as the numbers after the title go <em>up</em>, so does the production budget. Very hard to know for sure, but sources have told me that the production budget for <em>X-Men</em> was in the $75M range<em>. X-2: X-Men United</em> may have had a budget of about $110M, while the cost of <em>X-Men: The Last Stand</em> was, in all likelihood, as much as $210M. Why doesn’t it make sense to just churn out <em>X-Men 4</em>?</p>
<p><a href="http://bighollywood.breitbart.com/files/2009/04/x-men-logo-ss.jpg"><img class="aligncenter size-full wp-image-121810" src="http://bighollywood.breitbart.com/files/2009/04/x-men-logo-ss.jpg" alt="" width="307" height="200" /></a></p>
<p>Look at these numbers.</p>
<p><span id="more-121806"></span></p>
<p><a href="http://bighollywood.breitbart.com/files/2009/04/x-men-origins-wolverine-poster.jpg"><img class="aligncenter size-full wp-image-121814" src="http://bighollywood.breitbart.com/files/2009/04/x-men-origins-wolverine-poster.jpg" alt="" width="251" height="376" /></a></p>
<p><strong><em>X-Men</em> – estimated budget &#8211; $75M</strong><br />
$20.8M opening day &#8211; $54.5M opening weekend &#8211; $152.3M domestic &#8211; $296.3M global</p>
<p><strong><em>X-2: X-Men United</em> – estimated budget &#8211; $110M</strong><br />
$31.25M opening day &#8211; $85.5M opening weekend &#8211; $214.9M domestic &#8211; $407.7M global</p>
<p><strong><em>X-Men: The Last Stand</em> – estimated budget &#8211; $210M</strong><br />
$45.1M opening day &#8211; $102.7M opening weekend &#8211; $224.4M domestic &#8211; $459.3M global</p>
<p>It’s pretty clear that, with no cost-containment on budget (especially the big cast), the <em>X-Men</em> franchise had reached the point of diminishing returns. So, <em>X-Men Origins: Wolverine</em> (Fox), debuting Friday, is a sequel, but, technically, a spin-off, without costing as much as a true sequel would.</p>
<div id="attachment_121818" class="wp-caption aligncenter" style="width: 320px"><a href="http://bighollywood.breitbart.com/files/2009/04/boy-from-oz-06-310x310.jpg"><img class="size-full wp-image-121818" src="http://bighollywood.breitbart.com/files/2009/04/boy-from-oz-06-310x310.jpg" alt="" width="310" height="310" /></a><p class="wp-caption-text">A very different Hugh Jackman won the Tony for Best Actor for his performance in Broadway&#39;s BOY FROM OZ</p></div>
<p>I’m guessing that Hugh Jackman is working for a great price, also serving as a producer with a healthy backend participation. The rest of the name cast is essentially limited to Liev Schrieber (<em>The Manchurian Candidate, The Omen</em>), Dominic Monaghan (<em>The Lord of the Rings Trilogy</em>, ABC’s <em>Lost</em>) and Ryan Reynolds (<em>Blade: Trinity, The Amityville Horror</em>), and there is no Bryan Singer (<em>X-Men, X-2</em>) or Brett Ratner (<em>X-Men 3</em>) to direct. Instead, Fox and Jackman settled on the much less expensive, but still Academy Award-winning director Gavin Hood (<em>Tsotsi</em>). Now with a scaled-back story and cast, the movie comes in at a much more studio-friendly price while, hopefully, still packing an <em>X-Men</em>-style box office punch.</p>
<div id="attachment_121822" class="wp-caption aligncenter" style="width: 335px"><a href="http://bighollywood.breitbart.com/files/2009/04/gavinhood.jpg"><img class="size-full wp-image-121822" src="http://bighollywood.breitbart.com/files/2009/04/gavinhood.jpg" alt="Aussie director Gavin Hood accepting his Oscar for TSOTSI" width="325" height="217" /></a><p class="wp-caption-text">Aussie director Gavin Hood accepting his Oscar for TSOTSI</p></div>
<p>Fox has smartly positioned <em>Wolverine</em> as the first movie into the summer fray, and that is important because this is the one May huge release that may not have long legs (I believe that J.J. Abrams’ <em>Star Trek</em> will squash it like a bug on the all-new Enterprise windshield next week). I am told that pre-release industry tracking is in the stratosphere for this <em>X-Men</em> spin-off – Un-Aided Awareness, Total Awareness, Definite Interest and First Choice are all through the roof. When the tracking data gets this heated, predictions are dicey at best, but I am calling for $92M domestic. That would be just a tick lower than last year’s first-weekend-of-May starter <em>Iron Man</em>, which was $98.6M.</p>
<div id="attachment_121826" class="wp-caption aligncenter" style="width: 310px"><a href="http://bighollywood.breitbart.com/files/2009/04/hugh-jackman-2009-oscars.jpg"><img class="size-full wp-image-121826" src="http://bighollywood.breitbart.com/files/2009/04/hugh-jackman-2009-oscars.jpg" alt="Hugh Jackman as host of the 2009 Academy Awards" width="300" height="300" /></a><p class="wp-caption-text">Without claws: Hugh Jackman as host of the 2009 Academy Awards</p></div>
<p>For those of you who may be reading my column for the first time, that $92M figure is my “prediction.” That means that based on my experience, conversations with sources at competing studios and interpretation of pre-release industry tracking, I am making a well-educated guess as to how <em>X-Men Origins: Wolverine</em> will deliver in opening weekend US sales. (The road is littered with other well-educated guessers, and I have missed substantially on a few predictions in the past.)</p>
<p>When I start writing on Friday, it will be based on early ticket sales. That will make my numbers “projections” instead of “predictions.” My Early Friday and 3-Day “projections” are historically off by no more than 5%-8%.</p>
<p>For the record, I believe that Mr. Jackman and the folks at Fox will be quite happy with anything north of $80M, but they are definitely working to keep expectations lower. In the end, I think they’ll be in the $90M-$95M range for 3-days.</p>
<div id="attachment_121830" class="wp-caption aligncenter" style="width: 404px"><a href="http://bighollywood.breitbart.com/files/2009/04/36jy5bg3-iron_man2.jpg"><img class="size-full wp-image-121830" src="http://bighollywood.breitbart.com/files/2009/04/36jy5bg3-iron_man2.jpg" alt="Over the long haul, WOLVERINE will be no match for last year's IRON MAN" width="394" height="315" /></a><p class="wp-caption-text">Over the long haul, WOLVERINE will be no match for last year&#39;s IRON MAN</p></div>
<p>Ultimately, <em>Iron Man</em> performed like a monster deep into the summer. It was followed by the box office misfire <em>Speed Racer</em> on the following Friday, giving the Jon Favreau-directed comic book adaptation basically 17 days alone in the marketplace. <em>Wolverine</em> doesn’t have that luxury with the aforementioned <em>Star Trek</em>, arriving next Thursday starting at 7pm.</p>
<p>Additionally, Iron Man was jet-powered by spectacular reviews (<a href="http://www.rottentomatoes.com/m/iron_man/" target="_blank">93% Fresh</a> on Rotten Tomatoes)<br />
and excellent word-of-mouth. It’ll be more of a mixed bag for X-Men Origins: Wolverine, standing at <a href="http://www.rottentomatoes.com/m/wolverine/" target="_blank">41% Fresh</a> on RT as of Wednesday night. The multiplier for <em>Iron Man</em> was 3.22 (the number by which you multiply the opening weekend figure by to arrive at the ultimate domestic gross). <em>Wolverine</em> is more likely to finish with a multiplier of 1.8-1.9. If the picture hits my opening weekend number, that multiplier will put the final US total at something in the $165M-$175M range.</p>
<p><a href="http://bighollywood.breitbart.com/files/2009/04/wolverine_02.jpg"><img class="aligncenter size-full wp-image-121834" src="http://bighollywood.breitbart.com/files/2009/04/wolverine_02.jpg" alt="" width="353" height="235" /></a></p>
<p>In addition to my final weekend prediction, I also believe that <em>Wolverine</em> may scratch and claw its way to one of the top five or six opening days ever for a comic book movie. That could make it the 2nd-biggest opening day ever for a film from the <em>X-Men</em> franchise, trailing only the first day for <em>X-Men 3</em>.</p>
<p>ALL-TIME TOP 10 OPENING DAYS FOR COMIC BOOK ADAPTATIONS<br />
1. <em>The Dark Knight</em> &#8211; $67.1M<br />
2. <em>Spider-Man 3</em> &#8211; $59.8M<br />
3. <em>X-Men: The Last Stand</em> &#8211; $45.1M<br />
4. <em>Spider-Man 2</em> &#8211; $40.4M<br />
5. <em>Spider-Man</em> &#8211; $39.4M<br />
6. <em>Iron Man</em> &#8211; $35.2M<br />
7. <em>X-2: X-Men United</em> – $31.25M<br />
8. <em>Watchmen</em> &#8211; $24.5M<br />
9. <em>Hulk</em> &#8211; $24.2M<br />
10. <em>Fantastic Four: Rise of the Silver Surfer</em> &#8211; $22M</p>
<p><a href="http://bighollywood.breitbart.com/files/2009/04/ghosts-of-girlfriends-past-2-1024.jpg"><img class="aligncenter size-full wp-image-121838" src="http://bighollywood.breitbart.com/files/2009/04/ghosts-of-girlfriends-past-2-1024.jpg" alt="" width="394" height="295" /></a></p>
<p>There is always room for an inspired piece of counter-programming, and Warner Bros is apparently executing just that. The Matthew McConaughey-Jennifer Garner-Michael Douglas rom-com <em>Ghosts of Girlfriends Past</em> could reach a very solid $18M by appealing to Females 25 Plus.</p>
<p><a href="http://bighollywood.breitbart.com/files/2009/04/battle-for-terra-poster.jpg"><img class="aligncenter size-full wp-image-121842" src="http://bighollywood.breitbart.com/files/2009/04/battle-for-terra-poster.jpg" alt="" width="288" height="416" /></a></p>
<p>The only other wide release is <em>Battle For Terra</em> (Lionsgate/Roadside Atttractions), a sci-fi 3-D release unluckily sandwiched between <em>Monsters vs. Aliens</em> (Dreamworks/Paramount) and Pixar’s <em>Up</em> (Disney) on the 3-D release schedule. Despite essentially decent early reviews (<a href="http://www.rottentomatoes.com/m/10009859-terra/" target="_blank">70% Fresh</a> on Rotten Tomatoes), <em>Terra</em> will not be putting up much of a <em>Battle</em>. The 3-D screen count will be low, and there has been no real marketing money spent on getting this one launched. I’m predicting about $3.4M, which might be enough to “sneak it” into the top twelve for the frame.</p>
<p><strong>FINAL PREDICTIONS FOR THE WEEKEND OF MAY 1-3<br />
1. NEW – <em>X-Men Origins: Wolverine</em> (Fox) &#8211; $92M<br />
2. NEW – <em>Ghosts of Girlfriends Past</em> (Warner Bros) &#8211; $18M<br />
3. <em>Obsessed</em> (Sony) &#8211; $10.2M<br />
4. <em>17 Again</em> (Warner Bros) &#8211; $6.5M<br />
5. <em>Earth</em> (Disney) &#8211; $5.6M<br />
6. <em>Monsters vs. Aliens</em> (Dreamworks/Paramount) &#8211; $5.5M<br />
7. <em>The Soloist</em> (Dreamworks/Paramount) &#8211; $5M<br />
8. <em>State of Play</em> (Universal) &#8211; $4.3M<br />
9. <em>Hannah Montana The Movie</em> (Disney) &#8211; $3.9M<br />
10. <em>Fighting</em> (Rogue) &#8211; $3.8M<br />
11. <em>Fast &amp; Furious</em> (Universal) &#8211; $3.5M<br />
12. NEW &#8211; <em>Battle For Terra</em> (Lionsgate) &#8211; $3.4M</strong></p>
<p><strong>Steve Mason is <a href="http://www.facebook.com/profile.php?id=844770075">on Facebook</a> and now also on <a href="http://twitter.com/LAMase">Twitter@LAMase</a>.</strong></p>
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		<title>Warner Bros reaches $1.74 billion domestic surpassing Sony&#8217;s record set in 2006!; MARLEY &amp; ME headed for $51.8M 4-Day with BEN BUTTON at $39.1M &amp; BEDTIME STORIES at $38.6M!; REV ROAD with Best PTA of 2008!</title>
		<link>http://bighollywood.breitbart.com/smason/2008/12/25/exclusive-christmas/</link>
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		<pubDate>Fri, 26 Dec 2008 05:27:38 +0000</pubDate>
		<dc:creator>Steve Mason</dc:creator>
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		<guid isPermaLink="false">/?p=6441</guid>
		<description><![CDATA[Steve Mason is on Facebook and now also on Twitter.
SUNDAY MORNING: Dog lovers everywhere united to make Fox’s Marley &#38; Me the #1 Christmas weekend movie with an expected $51.18M in the Thursday-thru-Sunday period for a Per Theatre Average of $14,888. Pre-opening industry tracking pointed to a clear win for Bedtime Stories (Disney), but it [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Steve Mason is <a href="http://www.facebook.com/profile.php?id=844770075">on Facebook</a> and now also <a href="http://twitter.com/stevemason323">on Twitter</a>.</strong></p>
<p><strong>SUNDAY MORNING:</strong> Dog lovers everywhere united to make Fox’s <em>Marley &amp; Me</em> the #1 Christmas weekend movie with an expected $51.18M in the Thursday-thru-Sunday period for a Per Theatre Average of $14,888. Pre-opening industry tracking pointed to a clear win for <em>Bedtime Stories</em> (Disney), but it was the lovable lab who finished on top.</p>
<p>As an aside, all of us who read John Grogan’s extraordinarily well-written novel should have seen this coming. The book is a joy, and anyone who has a dog, or has ever had a dog, could easily identify with the struggles and pleasures of having a 4-legged member of the family.</p>
<p>The success of <em>Marley</em> slightly mitigates a disastrous year for Fox. Its year started out well enough riding the huge success of 2007 release <em>Alvin &amp; the Chipmunks</em> into January ($70M of <em>Alvin</em>’s gross landed in this calendar year). The January 18 release of chick-flick <em>27 Dresses</em> scored for Katherine Heigl ($76.8M in the US), then <em>Jumper</em> was a good solid February hit, topping $80M, followed by the wildly successful <em>Horton Hears a Who</em> ($154.5M domestic). Little did Fox know that when the Ashton Kutcher-Cameron Diaz comedy <em>What Happens in Vegas</em> played solidly to the tune of $80.2M domestic starting in May, it would be its last legit hit until Christmas’ <em>Marley &amp; Me</em>. This is a huge, redemptive win for Fox, and its sentimental tear-jerker of a dog movie could near $100M domestic by Sunday.</p>
<p><span id="more-6441"></span></p>
<p>There were 11 consecutive under-performing titles during the Fox drought of 2008, including expensive failures like mega-bombs <em>Meet Dave</em> ($11.8M domestic) and <em>The X-Files: I Want to Believe</em> ($20.9M cume). There were also misses like <em>The Rocker</em> ($6.4M cume),  <em>City of Ember</em> ($7.8M cume) and recent disappointments like Baz Luhrmann’s <em>Australia</em> (about $45M in the bank as its run winds down) and the critically-reviled <em>The Day the Earth Stood Still</em>, which picked up another $10.29M during the Christmas-thru-Sunday frame for a domestic cume of only $63M.</p>
<p>Despite the success of <em>Marley</em>, Fox will be #6 among the so-called “Big 6” studios in market share for the year. The winning studio , Warner Bros, essentially locked up the crown in late summer as <em>The Dark Knight</em> piled up meteoric grosses. As I have written in the past, the WB gang seemed destined to break the all-time single year record for domestic ticket sales, and now I can report that they have officially surpassed Sony’s 2006 record of $1.71 billion.</p>
<p>With the respectable hold for Jim Carrey’s <em>Yes Man</em> ($22.38M over 4 days for a 10-day cume of $49.8M), the continued success of <em>Four Christmases</em> (adding $7.29M for a new cume of $111.67M) and the excellent expansion of Clint Eastwood’s <em>Gran Torino</em> (with a $38K or so cume at 84 locations), I am projecting a total domestic box office take of $1.74 billion as of today.  That is a staggering number, and it wasn’t all due to the success of mega-hit <em>The Dark Knight</em>.</p>
<p>Warner Bros perfectly marketed and distributed <em>Sex and the City</em> after picking up the baton from New Line. They also maximized the gross for the previously 3D-geared <em>Journey to the Center of the Earth</em>, selling it as a solid traditional 2D experience and generating $100M. And, they turned a pedestrian holiday comedy, <em>Four Christmases</em>, into a $100M smash. Expect a jubilant press release from Warner Bros in the next few days.</p>
<p>There is great news for Paramount and David Fincher in this holiday season. <em>The Curious Case of Benjamin Button</em> is a big hit. Based on an F. Scott Fitzgerald short story, this spiritual tale starring Brad Pitt and Cate Blanchett had only 2,988 playdates, but the screen count may be as high as 3,500 with Paramount securing multiple screens at many key locations for the 2 hour 48 minute epic. The film coaxed a magical $39.1M or so r the 4-day Christmas weekend.</p>
<p><em>Benjamin Button</em> will do very steady business through awards season, and the spectacularly-reviewed film will likely have $70M-$80M in the bank by the end of next weekend.  It will continue to hold well through awards season with major nominations at the Golden Globes and the SAG Awards. I strongly believe that this movie is headed for something in the $170M domestic range and reaching $200M is not out of the question.</p>
<p>Only 2 of the last 11 Best Picture winners have failed to break through the $100M barrier, including last year’s Coen Brothers thriller <em>No Country For Old Men</em>.</p>
<p>BEST PICTURE WINNERS<br />
2008 – <em>No Country For Old Men</em> &#8211; $74.2M<br />
2007 – <em>The Departed</em> &#8211; $132.3M<br />
2006 –<em> Crash</em> &#8211; $54.5M<br />
2005 – <em>Million Dollar Baby</em> &#8211; $100.5M<br />
2004 – <em>Lord of the Rings: Return of the King</em> &#8211; $377M<br />
2003 – <em>Chicago</em> &#8211; $170.6M<br />
2002 – <em>A Beautiful Mind</em> &#8211; $170.7M<br />
2001 – <em>Gladiator</em> &#8211; $187.7M<br />
2000 – <em>American Beauty</em> &#8211; $130M<br />
1999 – <em>Shakespeare in Love</em> &#8211; $100.3M<br />
1998 – <em>Titanic</em> &#8211; $600.7M</p>
<p>Academy Awards voters, whether they admit it or not, love big blockbusters, and after last year’s terrible Oscar broadcast ratings, there will be a strong yet silent, push to recognize films that movie-goers all over the country have seen. <em>Benjamin Button</em> is now likely to fit the bill nicely. Wouldn’t an Oscar night showdown between <em>The Curious Case of Benjamin Button </em>and mega-hit <em>The Dark Knight</em> make for a spectacular Academy Awards storyline (although, there’s always a chance that Danny Boyle’s gutty, little indie <em>Slumdog Millionaire</em> could steal the big prize from the big budget studio blockbusters).</p>
<p>#3 <em>Bedtime Stories</em>, also starring Keri Russell, Guy Pearce and the irrepressible Russell Brand from <em>Saving Sarah Marshall</em>, has managed $38.6M in just 4 days. It’s a fine showing, although most experts (including yours truly) thought it would be the weekend’s big winner.. The opening for Sandler is slightly under expectations and slightly below par with his recent hits, although it’s hard to compare a Christmas 4-day opening with a traditional 3-day weekend start.</p>
<p>Technically, the 3-day weekend opening (Friday-thru-Sunday) for Bedtime Stories was $27.6M or so. Accepting that Christmas Day took a great deal of “steam” out of the picture, that number compares favorably to July’s You Don’t Mess With the Zohan ($38.53M opening &#8211; $100M cume) and 2007’s I Now Pronounce You Chuck &amp; Larry ($34.23M opening &#8211; $120M cume). Given that <em>Bedtime Stories</em> skews much younger and has family appeal, it should demonstrate great “playability” could very well have $80M in the bank by the end of New Year&#8217;s weekend.</p>
<p>A strong 3-day weekend came on the heels of a monstrous Christmas Day as <em>Marley &amp; Me</em>, <em>The Curious Case of Benjamin Button</em> and <em>Bedtime Stories </em>all out-grossed the previous Christmas Day opening champion <em>Ali </em>($10.2M). In terms of all-time best performance on Christmas Day, opening or otherwise, the three 2008 holiday box office juggernauts finished as the #2, #6 and #10 of all time.</p>
<p>ALL-TIME TOP 10 CHRISTMAS DAY PERFORMANCES<br />
1. <em>Meet the Fockers</em> &#8211; $19.5M<br />
<strong><em>2. Marley &amp; Me &#8211; </em>$14.67M (estimate)</strong><br />
3. <em>Lord of the Rings: Return of the King</em> &#8211; $13.9M<br />
4. <em>National Treasure: Book of Secrets</em> &#8211; $13.6M<br />
5. <em>The Lord of the Rings: The Two Towers</em> &#8211; $12.3M<br />
<strong><em>6. The Curious Case of Benjamin Button &#8211; </em>$12M (estimate)</strong><br />
7. <em>Night at the Museum</em> &#8211; $11.7M<br />
8. <em>The Lord of the Rings: The Fellowship of the Ring</em> &#8211; $11.5M<br />
9. <em>Cast Away</em> &#8211; $10.9M<br />
<strong><em>10. Bedtime Stories </em>- $10.52M (estimate)</strong></p>
<p>Tom Cruise’s Valkerie (MGM/UA) has out-performed industry expectations finishing 4th for both Christmas Day and the long weekend. The eye patch wearing Cruise seemed headed for another disaster with his Nazi epic, but it has finished the 4-day with just over $30M. You could have won some bar bets with studio execs if back in November you had wagered that this won would even crack $25M over the Christmas holiday. Holdover Yes Man (Warner Bros) rounds out the top 5 for the long holiday weekend.</p>
<p>The only other new wide opening is Frank Miller’s <em>The Spirit</em> (Lionsgate). No <em>Sin City</em> magic here as the movie has stumbled out of the gates with about $10.35M, and it is fading very quickly based on downright awful word-of-mouth.</p>
<p><em>Revolutionary Road</em> (Dreamworks/Paramount) is officially a PTA monster. Opening on just 3 screens Friday, the Sam Mendes-directed drama grabbed over $22K per location on opening day, and it will finish the weekend with about a $64,133 PTA. Not only is that the best PTA of 2008 (topping <em>Frost/Nixon</em>&#8217;s number for December 5-7), it is the 29th-best 3-day PTA of all time.</p>
<p>It is very hard to say what the commercial prospects for this picture may be. It is brilliantly acted with perfectly modulated performances by Leo and Kate, a truly unique turn by New York stage actor Michael Shannon and certain-to-be-under-appreciated work from Oscar winner Kathy Bates. I would also like to single out Kathryn Hahn, who was brilliant in Broadway&#8217;s Tony-winning <em>Boeing, Boeing</em>. Something about neighbor Milly Campbell&#8217;s desperate &#8220;golly gee-ness&#8221; captures the era to perfection.</p>
<p>Bringing Richard Yates novel to the big screen was no small feat, and screenwriter Justin Haythe has winnowed the somewhat sprawling novel down to its most cinematic pieces. Haythe is a lock for a Best Adapted Screenplay nomination at the Oscars, and I would make Winslet the betting favorite for Best Actress for her work in <em>Rev Road</em>, but can the film break through in other categories?</p>
<p>DiCaprio has a strong shot at a Best Actor nod, battling with Richard Jenkins, Brad Pitt and Clint Eastwood for the final 2 spots (after Frank Langella, Sean Penn and Mickey Rourke). It&#8217;s uphill for Shannon in the Best Supporting Actor category with Heath Ledger, Robert Downey Jr. and Phillip Seymour Hoffman as locks. <em>Slumdog Millionaire</em>&#8217;s Dev Patel has picked up a great deal of momentum since his SAG Award nomination, he seems to have sewn up the 4th spot. That leaves one spot open for Josh Brolin from Milk, Ralph Fiennes for <em>The Duchess</em>, Eddie Marsan for <em>Happy-Go-Lucky</em> or, an extreme longshot, Tom Cruise for<em> Tropic Thunder</em>. At the moment, I am leaning toward Brolin who will also get credit for his work in <em>W.</em>.</p>
<p><em>Gran Torino</em> has expanded very well to 84 locations and quite a few multiple screen situations for a PTA of just over $38K. There is clearly some commercial viability here as this love it or hate it movie goes wider in January.The big question remains. Will Oscar voters nominate Eastwood for Best Actor for his snarling, racist Walt Kowalski performance? In my estimation, his performance is the weakest of the contenders, but viewed in the context of his career, it feels like a nice culmination of his acting work.</p>
<p>It is surprising how softly <em>Frost/Nixon</em> (Universal) is playing at 205 locations. It generated a $9,473 PTA, which is disappointing. This is a great film with a tour de force performance by Frank Langella as President Richard M. Nixon. It may be that the movie-going public isn&#8217;t interested in reliving the Watergate nightmare, especially when everyone has a general mistrust of government after the Bush years. Movies can be an escape from a tough economy, government corruption and political scandal. Thus, films like <em>Slumdog Millionaire</em>, <em>Benjamin Button</em> and <em>Marley &amp; Me</em> are more attractive film destinations.</p>
<p>A lack of commercial success will not keep Langella out of the Best Actor category, but Ron Howard&#8217;s movie could be potentially handicapped in the Best Picture race if it doesn&#8217;t begin selling tickets at a better clip. <em>Ben Button</em>, <em>Slumdog</em> and <em>The Dark Knight</em> are all legitimate hits, appropriate to their scale. I am penciling in <em>Milk</em> (Focus) as a likely Best Picture nominee leaving one slot set aside for <em>Frost/Nixon</em>. Mega-hit <em>Wall-E</em> (Disney) could sneak in instead. Or, if The Wrestler (Fox Searchlight) expands better than Howard&#8217;s political biopic &#8211; Mickey Rourke&#8217;s comeback delivered almost $28K per location over the Christmas 4-day &#8211; maybe Darren Aronofsky will find his movie among the big 5. The same goes for the aforementioned <em>Revolutionary Road</em>. A Best Picture nod would be a game-changer for Dreamworks/Paramount, and the slow start for <em>Frost/Nixon</em> may have left the door open.</p>
<p><strong>FINAL 4-DAY CHRISTMAS WEEKEND ESTIMATES<br />
1. NEW – <em>Marley &amp; Me</em> (Fox) &#8211; $51.67M, $14,849 PTA, $51.67M cume<br />
2. NEW – <em>The Curious Case of Benjamin Button</em> (Paramount) &#8211; $39.1M, $13,086 PTA, $39.1M cume<br />
3. NEW – <em>Bedtime Stories</em> (Disney) &#8211; $38.6M, $10,486PTA, $38.6M cume<br />
4. NEW – <em>Valkyrie</em> (MGM/UA) &#8211; $30.4M, $11,214 PTA, $30.4M cume<br />
5. <em>Yes Man</em> (Warner Bros) &#8211; $22.38M, $6,517 PTA, $49.8M cume<br />
6. <em>Seven Pounds</em> (Sony) &#8211; $18.2M, $6,599 PTA, $38.86M cume<br />
7. <em>Tale of Despereaux</em> (Universal) &#8211; $11.37M, $3,659 PTA, $28.07M cume<br />
8. <em>The Day the Earth Stood Still</em> (Fox) &#8211; $10.59M, $4,409 PTA, $63.4M cume<br />
9. NEW – <em>The Spirit</em> (Lionsgate) &#8211; $10.35M, $4,126 PTA, $10.35M cume<br />
10. <em>Four Christmases</em> (Warner Bros) &#8211; $7.29M, $2,904 PTA, $111.67M cume<br />
11. <em>Doubt</em> (Miramax) &#8211; $7.1M, $5,604 PTA, $8.78M cume<br />
12. <em>Slumdog Millionaire</em> (Fox Searchlight) &#8211; $5.81M, $9,417 PTA, $19.41M cume<br />
13. <em>Twilight</em> (Summit) &#8211; $5.5M, $2,975 PTA, $167.06M<br />
*<em>Gran Torino</em> (Warner Bros) &#8211; $3.2M, $38,155 PTA, $4.28M cume<br />
*<em>Milk</em> (Focus) &#8211; $2.32M, $7,481 PTA, $13.52M cume<br />
*<em>Frost/Nixon</em> (Universal) &#8211; $1.94M, $9,473 PTA, $3.58M cume<br />
*<em>The Reader</em> (Weinstein) &#8211; $847,000, $7,302 PTA, $1.23M cume<br />
*<em>The Wrestler</em> (Fox Searchlight) &#8211; $515,000, $28,611 PTA, $893,000 cume<br />
*NEW &#8211; <em>Revolutionary Road </em>(Dreamworks/Paramount) &#8211; $192,400, $64,133 PTA, $192.400 cume<br />
*NEW &#8211; <em>Last Chance Harvey</em> (Overture) &#8211; $132,000, $22,000 PTA, $132,000 cume<br />
*NEW &#8211; <em>Waltz with Bashir</em> (Sony Classics) &#8211; $55,144, $11,029 PTA, $55,144 cume</strong></p>
<p><strong>FINALY 4-DAY CHRISTMAS WEEKEND PTA ESTIMATES<br />
1. NEW – <em>Revolutionary Road</em> (Dreamworks/Paramount) – 3 locations, $64,133 PTA<br />
2. <em>Gran Torino</em> (Warner Bros) – 84 locations, $38,155 PTA<br />
3. <em>The Wrestler</em> (Fox Searchlight) – 18 locations, $28,611 PTA<br />
4. NEW – <em>Last Chance Harvey</em> (Overture) – 6 location, $22,000 PTA<br />
5. NEW – <em>Marley &amp; Me</em> (Fox) – 3,480 locations, $14,849 PTA<br />
6. NEW – <em>The Curious Case of Benjamin Button</em> (Paramount) – 2,988 locations, $13,086 PTA<br />
7. NEW – <em>Valkyrie</em> (MGM/UA) – 2,711 locations, 11,075 PTA<br />
8. NEW – <em>Waltz with Bashir</em> (Sony Classics) – 6 locations, $11,029 PTA<br />
9. NEW – <em>Bedtime Stories</em> (Disney) – 3,681 locations, $10,486 PTA<br />
10. <em>Frost/Nixon</em> (Universal) – 205 locations, $9,473 PTA<br />
11. <em>Slumdog Millionaire</em> (Fox Searchlight) – 614 locations, $9,471 PTA<br />
12. <em>Milk</em> (Focus) – 311 locations, $7,481 PTA<br />
13. <em>The Reader</em> (Weinstein) – 116 locations, $7,302 PTA<br />
14. <em>Seven Pounds</em> (Sony) &#8211; 2,758 locations &#8211; $6,599 PTA<br />
15. <em>Yes Man</em> (Warner Bros) – 3,434 locations, $6,517 PTA<br />
16. <em>Doubt</em> (Miramax) – 1,267 locations, $5,450 PTA<br />
17. <em>The Day the Earth Stood Still</em> (Fox) – 2,402 locations &#8211; $4,409 PTA<br />
18. NEW – <em>The Spirit</em> (Lionsgate) – 2,509 locations &#8211; $4,126 PTA</strong></p>
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