No ‘Boycott Backfire’ for ‘Angels and Demons’
by S.T. KarnickOn the heels of a public-relations juggernaut with the inspiring (and arguably false) message that it’s “not as anti-Catholic as The Da Vinci Code!”,the cinematic conspiracy thriller Angels and Demons finished first at the U.S. box office during the past weekend, providing some useful evidence about the effects of church boycotts.
Based on a novel by Dan Brown, author of The Da Vinci Code, and featuring the same director-star team as the lucrative 2006 film adaptation of that novel (Ron Howard and Tom Hanks), Angels and Demons brought in approximately $48 million during its first weekend. While enough to edge out Star Trek’s second-weekend take of $43 million, it’s a good deal less than Da Vinci, which snagged a gaudy $77 million during its first three days.
Simple Hollywood film economics explains the matter quite well without reference to any hypothetical backfire effect from church boycotts. (more…)






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