Hollywood spends a ton of money for these coveted advertising slots, which are even more expensive than advertising during Hollywood’s big night to shine, the Academy Awards. But that’s because almost a hundred million people watch the Super Bowl and only about a third as many watch the Oscars.

America loves the NFL, Hollywood not so much.

Hollywood does, however, whip out the testosterone for the Super Bowl.

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Yep, things are changing in Hollywood. Though Hollywood’s far from perfect or fair, this kind of open patriotism and honoring of our military seemed all but extinct 5 years ago.

In fact, 5 years ago Hollywood was shamelessly lying to us about how patriotism didn’t sell.

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MTV:

Based on what we see in the “Battleship” trailer, the film’s plot looks fairly clear: young naval officer Alex Hopper, played by Taylor Kitsch, is in a heated but secret relationship with a beautiful woman (Brooklyn Decker) who just so happens to be the daughter of Hopper’s superior officer Admiral Shane, played by the eternally badass Liam Neeson. To say that the admiral disapproves of his subordinate is an understatement, but maybe he’ll whistle a different tune when our young hero is forced to save the day from weird alien robot ships that emerge from the ocean and threaten to blow up, well, everything.

The only solution? According to Neeson: fire all of the weapons. That’s good advice for most alien invasion scenarios, really.

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I give up. I knew there’d be a tipping point eventually, but I didn’t expect it to involve little red and white plastic pegs and my 4-year-old Godson saying, “B6…Hit!” I surrendered to the idea that there is very little hope for genuine or inspiring creativity coming out of Hollywood while Universal is forging a deal with Hasbro to bring Battleship to the big screen.

Coming Soon to a Theater Near You!

The idea of turning a board game into a movie isn’t earth shattering. Jumanji did it about a fictional game, and there are already deals on the books to bring Ouija Board, Candyland and Monopoly to your local multiplex. But when you mix the “you sunk my carrier” news with the scoop that Disney is making a movie of Tomorrowland as a follow-up to Pirates of the Caribbean, and toss in just a dollop of the ongoing march of mid-80s remakes like the approaching new Videodrome, Red Dawn and Fright Night, we must at least consider prosecuting for fraud anyone in Hollywood who calls themselves “creative.” (more…)