WATCHMEN with $25.2M opening day, but “ticking downward,” now targeting $57M 3-day & $145M domestic!
by Steve Mason“Who is watching the Watchmen?” Just about everyone…or so it seems.
The brand new film adaptation of the classic graphic comic Watchmen is a hit of monstrous proportions on its opening weekend, but not everyone loves it. In fact, not only is there a prominent character named Rohrschach (played by Oscar nominee Jackie Earle Haley), the film itself is serving as a Rohrschach Test for critics, fanboys and the broader public.

The Zack Snyder-directed $120M epic started with $4.5M in Thursday midnight business which is outstanding. There was no way for Watchmen to approach the $18.5M midnight start for lat summer’s The Dark Knight. First off, it is March and not the middle of summer blockbuster season. Kids have school. People are working. These are not the lazy days of July when it is easier for many to see a movie at midnight on Thursday, and hit the office late on Friday. The other factor is the movie’s rating. This is an R-rated movie, not PG-13 like The Dark Knight. (more…)

















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