Coming out on DVD Tuesday: FIREPROOF, one of the most profitable movies ever made!

by Steve Mason

Last fall, a small, unheralded movie called Fireproof (IDP/Samuel Goldwyn) arrived in theatres and became a huge surprise hit and among the most profitable movies ever made (at least according to budget-to-gross ratio). Now that the film will be released on DVD this Tuesday (January 27), I thought it was worth revisiting the mysterious recipe for the movie’s success.

“I’m not impressed with Hollywood in general. They don’t make a lot of movies that lift our standards and morality.” That’s what director Alex Kendrick told me in a telephone interview on the Monday after his new movie Fireproof generated a downright shocking $6.5 million opening weekend. Despite never being on more than 839 screens, the little Christian-themed indie released on September 26 finished its theatrical run with a stunning $33.4M in ticket sales. Los Angeles and New York are filled with talented film professionals, who spend countless hours and millions upon millions of dollars making movies. The cost of development, production, a director, actors and marketing make the craft of filmmaking prohibitive. So how did a little church in Georgia score a legitimate box office hit?

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Posted Jan 24th 2009 at 11:57 am in Featured Story, Steve Mason's Box Office | 67 Comments