Television: The Vast Wasteland

by James Hudnall

In 1961, John F Kennedy’s FCC chairman Newton N. Minow gave a speech to the National Association of Broadcasters which is still cited today. You’ll understand why when you read the money quote:

When television is good, nothing–not the theater, not the magazines or newspapers–nothing is better.

But when television is bad, nothing is worse. I invite you to sit down in front of your television set when your station goes on the air and stay there without a book, magazine, newspaper, profit and-loss sheet or rating book to distract you–and keep your eyes glued to that set until the station signs off. I can assure you that you will observe a vast wasteland.

You will see a procession of game shows, violence, audience-participation shows, formula comedies about totally unbelievable families, blood and thunder, mayhem, violence, sadism, murder, western badmen, western good men, private eyes, gangsters, more violence and cartoons. And, endlessly, commercials–many screaming, cajoling and offending. And most of all, boredom. True, you will see a few things you will enjoy. But they will be very, very few. And if you think I exaggerate, try it.

Sound familiar? Aside from the dated reference of station sign offs, this is pretty much what you see today. Except now we have over 200 channels.

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