Steve Mason is an accomplished and versatile writer and broadcaster with extensive experience on both television and radio. He is a frequent contributor to ESPN, Reelz Channel, E! Entertainment Television, Fox News Channel, and TV Guide Channel among others, offering his expertise on sports and the entertainment industry.
He has interviewed hundreds of athletes, Hollywood executives and stars and newsmakers over the years including Kobe Bryant, Tom Hanks, President George W. Bush, Tiger Woods, Jamie Foxx, Leslie Moonvies, Catherine Zeta Jones, Peyton Manning, Senator John McCain, Spike Lee, Lynda Obst, Annika Sorenstam, Brandon Tartikoff, Pete Carroll, President Jimmy Carter, and Sir Ben Kingsley, to name just a few. He has been front and center at major sporting events like the Super Bowl, the World Series, and the NBA Finals, and on the red carpet reporting from the Academy Awards, the ESPY Awards, and major movie premieres. He has been part of Olympics broadcast coverage at every Olympiad since 1998, hosted the nationally syndicated “Late, Late Radio Show with Tom Snyder & Steve Mason,” and he is currently the co-host of the #1-rated midday sports talk radio show in Los Angeles on 710 ESPN Radio. Steve covers the Hollywood box office beat and is generally regarded as the film industry’s top box office expert. He is the lead box office analyst for Reelz Channel and is the weekly television host of “Reelz in the Round.” He has served as lead box office analyst for HollywoodWiretap.com, Hollywood.com, and FantasyMoguls.com.
He has a real working knowledge of the film industry as a theater owner. He is the President and CEO of Flagship Theatre Corporation, which owns and operates The University Village 3 Theatres in Los Angeles and Cinemas Palme d'Or, a 10-screen high-end commercial/arthouse, in Palm Desert, California.

Steve Mason
Audiences RACE TO WITCH MOUNTAIN on Saturday as The Rock’s new family film targets $25M start & $85M domestic, but WATCHMEN is now headed for no more than $110M in the US!
by Steve MasonAs expected Disney’s Race To Witch Mountain enjoyed a huge Saturday surge for just over $11M in tickets sold, and the reboot of the 70’s franchise will finish with about $25M for the 3-day. Overall, Race posted the year’s seventh-best Saturday performance.
TOP 10 SATURDAY GROSSES IN 2009
1. March 7 – Watchmen – $18.3M
2. February 21 – Tyler Perry’s Madea Goes To Jail – $16.6M
3. February 14 – Friday the Thirteenth – $14.3M
4. January 17 – Paul Blart: Mall Cop – $13.2M
5. January 10 – Gran Torino – $12.1M
6. January 31 – Taken – $11.65M
7. March 14 - Race To Witch Mountain – $11M (estimated)
8. February 7 – He’s Just Not That Into You – $10.9M
9. January 17 – Paul Blart: Mall Cop – $10M
10. January 17 – Gran Torino – $10M
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Photos surface from Clint Eastwood’s new movie THE HUMAN FACTOR – A solid bet to be in the Best Picture race?
by Steve MasonIf I was forced today to guess which 2009 release will win the Academy Award for Best Picture, I would first complain that it’s impossible to guess right. Then I would put my money on Clint Eastwood’s The Human Factor (Warner Bros). In mid-March, it’s silly to start discussing which upcoming movies will be Academy Award contenders, but there are some films, still in production, that seem to have the pedigree to “go all the way.” Eastwood’s next movie as a director, based on John Carlin’s Playing the Enemy: Nelson Mandela & the Game That Changed a Nation, seems like a decent bet.

Academy Award winner Morgan Freeman acquired the film rights to the book, and he will play a post-prison Nelson Mandela with friend Eastwood directing. The Human Factor will tell the story of how the 1995 World Cup Rugby Final between heavily-favored New Zealand and underdog South Africa helped to heal the post-Apartheid racial divide. Matt Damon, sporting blonde hair, has reportedly trained hard in order to credibly play South African captain Francois Pienaar. Some photos have begun to show up from the current production.
Wrestler-turned-movie star Dwayne Johnson leads RACE TO WITCH MOUNTAIN to a $24.25M opening, while WATCHMEN plummets 71%!
by Steve MasonAs Watchmen (Warner Bros) falls, “The Rock” appears to be racing to a weekend win. Disney’s Race To Witch Mountain, starring Dwayne “The Rock” Johnson, is off to a solid start with $6.8M or so on opening day, and, with its expected surge in family matinee audiences on Saturday and Sunday, it will likely triumph with a possible $24.25M.
Meanwhile last weekend’s winner Watchmen staggered to a second Friday of only $5.4M or so, and I am projecting only $15.75M for the 3-day. That marks a 71% drop. Anything over $20M would have been acceptable, but the bottom has fallen out of this movie, and it will now struggle to reach $100M domestic. When the foreign and DVD are added, it may make a small profit, but it will likely be negligible. The superstitious might suggest that Watchmen writer Alan Moore’s alleged curse may be to blame, but the reality is that word-of-mouth has been more negative than for any movie in recent memory.
WITCH MOUNTAIN could “Rock” WATCHMEN for surprising weekend win!
by Steve MasonOne of the coolest ways to use the social networking platform Twitter is to find out what people are thinking, saying and Twittering about in real time. Here’s a small sampling of Tweets from the opening weekend of Watchmen (Warner Bros).
The Watchmen = Epic fail!
If you haven’t seen The Watchmen yet, I’d urge you to read the graphic novel first. Well, actually, I’d urge you to JUST read the GN. lol.
Watchmen.undecided,confused as superhero film with
very little superhero action.Convoluted story,but overall watchable. My opinion only
I was bored while watching Watchmen
Just got out of Watchmen…. Ouch, would spend the 9 quid on – can’t even find the humour, brain switched off 1 hour into the 3- BIG YAWN (more…)
WATCHMEN down 24% Saturday to a likely $55.65M 3-day; Is word-of-mouth “killing the masks?”
by Steve MasonAccording to studio estimates, Watchmen (Warner Bros) will finish the weekend with an estimated $55.65M. After seizing $4.5M in Thursday midnight business, there were rumblings about $29M on opening day and an opening weekend of $70M+. When the picture scored a lesser but still good $25.2M Friday, weekend estimates were revised downward. As of Saturday morning, my projection was for $57M, and Watchmen came in even lower than that.
Zack Snyder’s adaptation of Alan Moore’s densely written graphic novel tumbled 24% from Friday to Saturday. Granted, midnight shows took a lot of steam out of the movie, but that’s a pretty significant fall given that the Males 25 Plus demo – a key one for this film – were not likely part of the Thursday fanboy crowd and, despite the current unemployment rate, were working on Friday.
WATCHMEN with $25.2M opening day, but “ticking downward,” now targeting $57M 3-day & $145M domestic!
by Steve Mason“Who is watching the Watchmen?” Just about everyone…or so it seems.
The brand new film adaptation of the classic graphic comic Watchmen is a hit of monstrous proportions on its opening weekend, but not everyone loves it. In fact, not only is there a prominent character named Rohrschach (played by Oscar nominee Jackie Earle Haley), the film itself is serving as a Rohrschach Test for critics, fanboys and the broader public.

The Zack Snyder-directed $120M epic started with $4.5M in Thursday midnight business which is outstanding. There was no way for Watchmen to approach the $18.5M midnight start for lat summer’s The Dark Knight. First off, it is March and not the middle of summer blockbuster season. Kids have school. People are working. These are not the lazy days of July when it is easier for many to see a movie at midnight on Thursday, and hit the office late on Friday. The other factor is the movie’s rating. This is an R-rated movie, not PG-13 like The Dark Knight. (more…)
WATCHMEN scores $4.5M in Thursday midnight previews!
by Steve MasonZack Snyder’s Watchmen, with domestic distribution rights owned by Warner Bros and international distribution rights being handled by Paramount ( oh, and by the way, Fox also has skin in this game thanks to its recent litigation), is off to a blazing start. With well-promoted Thursday midnight and after midnight screenings (1,600 or so), the film adaptation of the classic graphic novel seized an estimated $4.5M.
That is almost double what 2007’s 300 and November’s Quantum of Solace delivered in their Thursday midnight showings. I am being told that, based on that start, my 3-day prediction of $63M is low. That kind of midnight start for a 2 hour, 41 minute movie could equate to a $30M opening day, which could possible translate to an opening weekend in the low $70M’s.
It will take more than WATCHMEN writer Moore’s curse to keep Zack Snyder’s adaptation from topping $60M!
by Steve MasonWatchmen (Warner Bros) has followed a long and winding road, passing through the hands of some remarkable directors like Terry Gilliam (The Fisher King), Darren Aronofsky (The Wrestler) and Paul Greengrass (United 93), before landing in the lap of the mastermind behind 2004’s stunning re-imagining of Dawn of the Dead and 2007’s March blockbuster 300. From the moment that the first trailer for Zack Snyder’s $120M comic book adaptation made its debut at midnight screenings of The Dark Knight in July, this has been a sure-fire mega-hit. Now, the big screen version of the 1986 graphic novel will be unleashed on Friday.
The original comic was written by Alan Moore and the lead artist was Dave Gibbons. The collaborators have radically different views of Snyder’s film adaptation.The latter has publicly expressed confidence in Snyder. Gibbons reveals to Wired magazine that at one point Joel Silver owned the film rights to Watchmen and that the producer was insistent that Arnold Schwarzenegger should play Dr. Manhattan. (That would have potentially been an unintentional disaster movie.)
RAINING CASH IN HOLLYWOOD!: The stock market is down, but the movie business is up 14% over ‘08 and 23% over ‘07!
by Steve MasonHollywood is off to a staggering, record-breaking start in 2009 led by Clint Eastwood’s most successful wide opening ever, a French action import and a chubby guy on a Segway. Hot on the heels of the biggest January in history with over $1 billion in domestic sales, February has exceeded $750M in the US. The industry’s all-time best January followed by the all-time biggest February on the books puts total domestic box office for the year at almost $1.8 billion.
“Everything is working.” That’s what one studio exec told me today. “With the exception of the Jonas Brothers, it seems like almost every release is out-performing expectations.” January 2009 has gone down as the all-time 8th-best month in modern box office history. It started with excellent holiday holdovers. Six movies, technically released in 2008, did major chunks of their business after New Year’s.
Overlooked: The Top 10 Best Performances of 2008 that you may not have heard about!
by Steve MasonThe Academy Awards for 2008 have been handed out, and the “popular kids” have Oscars on their mantles, but the dirty little secret about winning awards is that you’ve gotta campaign for them. Thousands of dollars were spent by the distributors and filmmakers behind Slumdog Millionaire (Fox Searchlight), Milk (Focus Features), The Reader (Weinstein) and other assorted winners and nominees, but not all performances received that sort of big money backing.
I am an unabashed lover of the acting craft. I see virtually every movie, large and small, that passes through the US marketplace, and, taking nothing away from Sean Penn, Kate Winslet, Penelope Cruz and Heath Ledger, not all of 2008’s best performances have been recognized. I’m not going to be obvious here. Clint Eastwood was snubbed for Gran Torino, but he received lots of acclaim for the role including being named Best Actor by the National Board of Review. My goal is to highlight 10 performances from last year that have received virtually no acclaim in the US. Many of these roles can be found in hardly-seen, under-appreciated movies that came and went without much notice. Each and every one of these movies deserve a spot in your Netflix (or Blockbuster) cue. (more…)
They’re teen movie stars that wear purity rings: JONAS BROTHERS: THE 3-D CONCERT EXPERIENCE should easily win the weekend with a possible $30M!
by Steve MasonTween girls will unite this weekend and transform Kevin, Joe and Nick into box office stars. Last year, Hannah Montana/Miley Cyrus: Best of Both Worlds Concert Tour ignited a box office wildfire with a $31.1M opening weekend despite only 683 3-D-equipped screens. Now Disney has the teen stars of the moment, Jonas Brothers, in the same sort of concert movie vehicle. The difference is that Jonas Brothers: The 3-D Concert Experience will open on about twice as many screens.

The precise number of 3-D screens is difficult to pinpoint. Last month, Lionsgate confirmed 1,033 Digital 3-D runs for the remake of My Bloody Valentine, and although I have not been able to confirm a hard number for Coraline (Focus), it was probably close to 1,100. Now, as the expensive $100K per screen digital conversion creeps along for exhibitors, Jonas Brothers could reach 1,200 3-D screens. Unlike Coraline, the new Disney concert movie will not be boosted by traditional 2-D 35MM playdates.
Digital Crunch: CORALINE may be the only tween girl who hates the Jonas Brothers?
by Steve MasonMost tween girls love the Jonas Brothers, but that’s not the case for the animated eleven-year-old title character from Henry Selick’s stop action animated 3-D masterpiece Coraline from Focus Features. Featuring the voices of Dakota Fanning and Teri Hatcher, critics have swooned for this high-tech gem (89% Fresh in Rotten Tomatoes), and audiences are just beginning to discover the charms of this $60M adaptation of the Neil Gaiman novel.
The film opened at #3 for February 6-8 with a better-than-expected $16.8M start. Then, the film enjoyed a nice surge over the 4-day President’s Day weekend period ringing up another $18.8M in sales. Then, Coraline dipped a mere 23% over Oscar weekend finishing second overall with an excellent $11.28M for a new cume of $53.7M. (more…)
Oscar ratings up 11% and up over 14% with the coveted 18-49 demo!
by Steve MasonGood news for the Motion Picture Academy. Despite the fact that the five Best Picture nominees had combined to gross less than $300M domestic by showtime, Oscar ratings were up considerably from last year’s all-time low. Early numbers show that the ABC telecast scored a 27 share, surging by 11% overall and by over 14% with TV’s “money demo” 18-49s. Compare that to last year when the show was down 25% in households from 2007 and down 30% among 18-49s.
The credit should go to producers Lawrence Mark and Bill Condon, although I can see why the streamlined show is a bit of a Rorschach test for viewers. If you love movies, and especially actors, last night’s show was respectful and enlightening. If you are inclined to dislike awards shows and actors, then the telecast would be pretty dreary.
Mickey Rourke with another priceless acceptance speech! Stage set for Oscar glory?
by Steve MasonMickey Rourke won the Independent Spirit Award last night in Santa Monica, possibly setting the stage for a memorable Oscar moment tonight. Randy “The Ram” Robinson, the character that Rourke plays in Darren Aronofsky’s The Wrestler (Fox Searchlight) is a blazing, raw, “broken down piece of meat” of a professional wrestler, and it is a once in a lifetime performance for the not-that-long-ago has-been.
His speech is so entertaining that as I was hosting an Oscar Eve radio special on 790 KABC in Los Angeles last night, every guest that had been at the Spirits could talk about nothing else, including Best Supporting Actress nominee Taraji P. Henson from Benjamin Button, E!’s Ben Lyons, Associated Press film critic Christy Lemire, James Marsh, the writer/director of Man On Wire (favored to win Best Documentary Feature tonight) and Emmy winning actor Bryan Cranston from Breaking Bad (set to return on AMC on March 8). (more…)
Final Oscar Predix: SLUMDOG, Rourke, Streep, Ledger, Cruz; BEN BUTTON could win just 2 of 13!
by Steve MasonI am forecasting a coronation for Slumdog Millionaire (Fox Searchlight) at Sunday’s Academy Awards. My final predictions call for Slumdog wins in 8 of the 9 categories it is competing in including Best Picture and Best Director: Danny Boyle. The only place I think it will fail is in the Sound Mixing category where The Dark Knight (Warner Bros) may trump it.
The “Battle Royale” of the night is Mickey Rouke from The Wrestler (Fox Searchlight) vs. Sean Penn in Milk (Focus) in the Best Actor category. There have been two ties in major categories in Academy Award history. The first was in 1932 when Frederic March in Dr. Jekyll & Mr. Hyde shared Best Actor with Wallace Beery for The Champ. (March had one more vote, but in that era, any finish within 3 votes was rules a tie.) Then in 1968, Katherine Hepburn for The Lion In Winter and Barbara Streisand for Funny Girl tied for Best Actress. If there was any justice, Rourke and Penn would share the award. In any other year, either of them would be a lock. Forced to make a pick, I’m going with Rourke.
Even if you wanted to see the Best Picture nominees this weekend, you might have trouble finding a theatre!
by Steve MasonTyler Perry’s decidedly un-Oscar Madea Goes to Jail (Lionsgate) is the box office story of Oscar weekend selling a massive $14.65M in opening day tickets with a possible $38M in sales expected for the weekend. But what about the Best Picture nominees, the supposed cool kids on the box office block?

Slumdog Millionaire (Fox Searchlight) is the odds-on Best Picture winner, and it expanded to about 600 additional playdates this weekend for a total screen count of 2,224. The other four contenders for Hollywood’s biggest prize, however, are on a combined 2,508 screens. That means that they are essentially done with their theatrical engagements in the US (barring a truly shocking upset). Even if you wanted to see the other four nominees, you might have trouble finding them at your local multiplex – especially if you live outside a major city.
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Studio Estimates: Tyler Perry is the undisputed box office king of Oscar weekend as MADEA GOES TO JAIL grabs a stunning $14.65M opening day for a $41.12M start!
by Steve MasonTyler Perry is the king of the Hollywood box office for Academy Awards weekend. Tyler Perry’s Madea Goes To Jail (Lionsgate) debuted with just 2,032 playdates on Friday and scored a monstrous $14.65M for a Per Theatre Average of over $7,000. The final weekend take could be $41.12M.
Although I am not necessarily a fan of Tyler Perry movies, I am a Tyler Perry fan. He traveled the country for years doing live stage shows in order to fine-tune his act, and he identified an under-served audience – African Americans, and more specifically black, Christian women. Now he makes two movies a year, and he has two television series’ on TBS – House of Payne and Meet the Browns. He built a multi-million dollar studio in an under-served area in Atlanta, taking advantage of tax credits for building in a blighted neighborhood. Now he is building a mini-empire. He produces, writes, directs and stars in his projects, and he even helps to finance them.
Academy to recognize Jerry Lewis with an honorary Oscar: What are the greatest unrecognized comedic performances of all time?
by Steve MasonThe Academy Awards have never been generous and fair in recognizing comedies. In 1934, the near-perfect romantic comedy It Happened One Night became the first film to win Best Picture, Best Actor: Clark Gable, Best Actress: Claudette Colbert and Best Director: Frank Capra. That feat has only been accomplished twice since then with One Flew Over the Cuckoo’s Nest and Silence of the Lambs.

Since then, a few musical comedies like Going My Way, Gigi and My Fair Lady have broken through with Best Picture wins, but the only true comedic films to score Hollywood’s biggest prize were You Can’t Take It With You (1938), The Sting (1973), Annie Hall (1977) and Shakespeare in Love (1998). (more…)
No Academy Award for entrepreneur Tyler Perry, but MADEA GOES TO JAIL should easily win the Oscar weekend box office battle!
by Steve MasonFilmmaker Tyler Perry, with Oprah Winfrey as a role model, has consistently outsmarted Hollywood moguls since his debut feature Diary of a Mad Black Women. That Gospel-infused “fat-suit-in-drag” comedy was made for a mere $5.5M and scored an opening weekend of $21.9M, ultimately generating $50.6M in domestic sales.
At only 39, Perry is building an empire. He officially christened Tyler Perry Studios last October in Atlanta with a star-studded event. The multi-million dollar project is a sprawling 30-acre working production facility in southwestern Atlanta, and the opening night party featured appearances by legendary African American actors like Sidney Poitier, Cicely Tyson, Ruby Dee, Lou Gossett, Jr. and Will Smith.
Oscar odds: SLUMDOG, Rourke, Winslet, Cruz are favorites, but Penn, Streep and Tomei are live underdogs!
by Steve MasonOn Sunday, the Academy Awards will be handed out at the Kodak Theatre in Hollywood, and there are some clear favorites. Slumdog Millionaire, the feel-good Danny Boyle Mumbai opus made for just $14M, is a heavy favorite to win Best Picture. It’s hard to imagine Slumdog missing out on Hollywood’s biggest prize, having won the Golden Globe, the BAFTA Award and just about everything in between.

But, in the world of gambling, you always want to look for value. What are the films and performances with longer odds that would be worth a wager on Sunday? My purpose here is to establish a betting line for each of the six major categories, and then find the value bet in each category.






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