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	<title>Comments on: &#8216;Wolverine&#8217; claws to $34.75M Friday &amp; Could Scratch Out $86.8M Opening! All-Time 4th-Best Performer for First-Weekend-of-May Summer Kickoff!</title>
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		<title>By: SupernaturalCat</title>
		<link>http://bighollywood.breitbart.com/smason/2009/05/02/estimates51/comment-page-1/#comment-1224350</link>
		<dc:creator>SupernaturalCat</dc:creator>
		<pubDate>Mon, 04 May 2009 08:31:30 +0000</pubDate>
		<guid isPermaLink="false">http://bighollywood.breitbart.com/?p=124402#comment-1224350</guid>
		<description>That Jackman photo makes me think the movie is a cross between &quot;Nightmare on Elmstreet&quot; and &quot;Grease&quot; </description>
		<content:encoded><![CDATA[<p>That Jackman photo makes me think the movie is a cross between &quot;Nightmare on Elmstreet&quot; and &quot;Grease&quot;</p>
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		<title>By: Connie</title>
		<link>http://bighollywood.breitbart.com/smason/2009/05/02/estimates51/comment-page-1/#comment-1273434</link>
		<dc:creator>Connie</dc:creator>
		<pubDate>Sun, 03 May 2009 19:18:33 +0000</pubDate>
		<guid isPermaLink="false">http://bighollywood.breitbart.com/?p=124402#comment-1273434</guid>
		<description>Love Hugh Jackman - in whatever role he plays.  Seems like a good guy too.  </description>
		<content:encoded><![CDATA[<p>Love Hugh Jackman &#8211; in whatever role he plays.  Seems like a good guy too.</p>
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		<title>By: Ryan Vooris</title>
		<link>http://bighollywood.breitbart.com/smason/2009/05/02/estimates51/comment-page-1/#comment-1304554</link>
		<dc:creator>Ryan Vooris</dc:creator>
		<pubDate>Sun, 03 May 2009 12:05:54 +0000</pubDate>
		<guid isPermaLink="false">http://bighollywood.breitbart.com/?p=124402#comment-1304554</guid>
		<description>Steve is exactly right (despite being a Laker fan).  With the advent of 3D movie pricing it&#039;s going to be impossible to adjust for inflation.  A show of Monsters vs. Aliens can outgross a show of Wolverine but still have significantly less people (at my theater our 3D tickets are 35% more then regular shows).   
 
I&#039;d like to point out the difficultly of comparing eras.  For example older films, say pre-VHS era often had multiple releases.  When figuring the gross of Gone With the Wind or Star Wars it&#039;s difficult to say how much that gross is adjusted by inflation since it didn&#039;t just make money the year it was released.  These movies often had release over many different decades.  It&#039;s hard to pin down it&#039;s adjusted gross. 
 
Also consider movies that play in two different years.  In 2003 Return of the King was the top film of the year.  That film came out in December.  Do we adjust it&#039;s inflation-gross by 2003 or 2004.  Boxofficemojo says tickets jumped .18 cents in 2004, but I doubt most theatre&#039;s changed right on 1/1/04. Do we factor all the gross based on 2003?  Do find out how much it made in each year and factor it that way?  Do we find out when theatres raised their ticket prices in 2004 and see if it affected ROTK? 
 
Thirdly you have the case of reduced tickets prices for matinees, children and seniors.  Spider-man 3 outgrossed Shrek 3 by 14million dollars in 2007.  But you can bet a lot of those Shrek tickets where kids tickets and matinee adult tickets. Shrek 3 may well have out-drawn Spidey 3. So when comparing grosses are we just using avg. ticket price or should we also adjust for ticket price based on time of day and age of patron? 
 
These examples are meant to demonstrate how imprecise inflation-adjusted grosses are.   
 
Personally, I&#039;d like a box office system that tracks tickets sold, not just dollar grosses.  Sadly we don&#039;t have that and likely never will.  For now Box Office grosses in dollars are all we have.   </description>
		<content:encoded><![CDATA[<p>Steve is exactly right (despite being a Laker fan).  With the advent of 3D movie pricing it&#39;s going to be impossible to adjust for inflation.  A show of Monsters vs. Aliens can outgross a show of Wolverine but still have significantly less people (at my theater our 3D tickets are 35% more then regular shows).   </p>
<p>I&#39;d like to point out the difficultly of comparing eras.  For example older films, say pre-VHS era often had multiple releases.  When figuring the gross of Gone With the Wind or Star Wars it&#39;s difficult to say how much that gross is adjusted by inflation since it didn&#39;t just make money the year it was released.  These movies often had release over many different decades.  It&#39;s hard to pin down it&#39;s adjusted gross. </p>
<p>Also consider movies that play in two different years.  In 2003 Return of the King was the top film of the year.  That film came out in December.  Do we adjust it&#39;s inflation-gross by 2003 or 2004.  Boxofficemojo says tickets jumped .18 cents in 2004, but I doubt most theatre&#39;s changed right on 1/1/04. Do we factor all the gross based on 2003?  Do find out how much it made in each year and factor it that way?  Do we find out when theatres raised their ticket prices in 2004 and see if it affected ROTK? </p>
<p>Thirdly you have the case of reduced tickets prices for matinees, children and seniors.  Spider-man 3 outgrossed Shrek 3 by 14million dollars in 2007.  But you can bet a lot of those Shrek tickets where kids tickets and matinee adult tickets. Shrek 3 may well have out-drawn Spidey 3. So when comparing grosses are we just using avg. ticket price or should we also adjust for ticket price based on time of day and age of patron? </p>
<p>These examples are meant to demonstrate how imprecise inflation-adjusted grosses are.   </p>
<p>Personally, I&#39;d like a box office system that tracks tickets sold, not just dollar grosses.  Sadly we don&#39;t have that and likely never will.  For now Box Office grosses in dollars are all we have.</p>
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		<title>By: Scott S.</title>
		<link>http://bighollywood.breitbart.com/smason/2009/05/02/estimates51/comment-page-1/#comment-1155506</link>
		<dc:creator>Scott S.</dc:creator>
		<pubDate>Sun, 03 May 2009 06:02:59 +0000</pubDate>
		<guid isPermaLink="false">http://bighollywood.breitbart.com/?p=124402#comment-1155506</guid>
		<description>I haven&#039;t see it yet but I will within the next few days and I&#039;m pretty sure I will like it.   
 
I don&#039;t know why people play to see a movie they think they are sure they will dislike, is it to go onto Twitter later and bitch about it?  If I don&#039;t like the look of a movie I don&#039;t spend any money on it unless someone I trust says it is actually good. 
 
I will be going into the movie expecting a big dump action movie based on a comic, on that premise (and having seen the 3 X-Men films), how can I be disappointed?  And I too hope they make more movies based on the X-Men universe. </description>
		<content:encoded><![CDATA[<p>I haven&#039;t see it yet but I will within the next few days and I&#039;m pretty sure I will like it.   </p>
<p>I don&#039;t know why people play to see a movie they think they are sure they will dislike, is it to go onto Twitter later and bitch about it?  If I don&#039;t like the look of a movie I don&#039;t spend any money on it unless someone I trust says it is actually good. </p>
<p>I will be going into the movie expecting a big dump action movie based on a comic, on that premise (and having seen the 3 X-Men films), how can I be disappointed?  And I too hope they make more movies based on the X-Men universe.</p>
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		<title>By: With a $34.75 million Friday, Wolverine is on his way to a nice weekend &#124; MovieChopShop</title>
		<link>http://bighollywood.breitbart.com/smason/2009/05/02/estimates51/comment-page-1/#comment-510242</link>
		<dc:creator>With a $34.75 million Friday, Wolverine is on his way to a nice weekend &#124; MovieChopShop</dc:creator>
		<pubDate>Sat, 02 May 2009 23:14:14 +0000</pubDate>
		<guid isPermaLink="false">http://bighollywood.breitbart.com/?p=124402#comment-510242</guid>
		<description>[...] to Big Hollywood, the film has had quite the successful start to its weekend and is looking to round up somewhere in [...]</description>
		<content:encoded><![CDATA[<p>[...] to Big Hollywood, the film has had quite the successful start to its weekend and is looking to round up somewhere in [...]</p>
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		<title>By: With a $34.75 million Friday, Wolverine is on his way to a nice weekend &#124; MovieChopShop</title>
		<link>http://bighollywood.breitbart.com/smason/2009/05/02/estimates51/comment-page-1/#comment-510246</link>
		<dc:creator>With a $34.75 million Friday, Wolverine is on his way to a nice weekend &#124; MovieChopShop</dc:creator>
		<pubDate>Sat, 02 May 2009 23:14:14 +0000</pubDate>
		<guid isPermaLink="false">http://bighollywood.breitbart.com/?p=124402#comment-510246</guid>
		<description>[...] to Big Hollywood, the film has had quite the successful start to its weekend and is looking to round up somewhere in [...]</description>
		<content:encoded><![CDATA[<p>[...] to Big Hollywood, the film has had quite the successful start to its weekend and is looking to round up somewhere in [...]</p>
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		<title>By: Steve Mason</title>
		<link>http://bighollywood.breitbart.com/smason/2009/05/02/estimates51/comment-page-1/#comment-1223982</link>
		<dc:creator>Steve Mason</dc:creator>
		<pubDate>Sat, 02 May 2009 19:47:48 +0000</pubDate>
		<guid isPermaLink="false">http://bighollywood.breitbart.com/?p=124402#comment-1223982</guid>
		<description>Hello all, 
I generally don&#039;t track Adjusted for Inflation. If that is a metric you like, I encourage you to use Mojo. Because I am a writer (and also a movie theatre owner), I generally only care about real 2009 dollars. Call me a capitalist I guess. 
Mase </description>
		<content:encoded><![CDATA[<p>Hello all,<br />
I generally don&#039;t track Adjusted for Inflation. If that is a metric you like, I encourage you to use Mojo. Because I am a writer (and also a movie theatre owner), I generally only care about real 2009 dollars. Call me a capitalist I guess.<br />
Mase</p>
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		<title>By: Medley</title>
		<link>http://bighollywood.breitbart.com/smason/2009/05/02/estimates51/comment-page-1/#comment-1167642</link>
		<dc:creator>Medley</dc:creator>
		<pubDate>Sat, 02 May 2009 17:58:34 +0000</pubDate>
		<guid isPermaLink="false">http://bighollywood.breitbart.com/?p=124402#comment-1167642</guid>
		<description>Gordon Winslow,  
 
I&#039;ve been following Steve Mason since before he came to this website and, while I like his commentary, one thing I&#039;ve noticed is he really only cares about how much movies make in actual dollars.  It is a terrible metric for saying how a movie stacks up against any others, besides those that came out in the past few years.  But... if you go the Box Office Mojo website, click on the Box Office-All Time link on the left, then click on the Adjusted for Inflation link you should see the comparison you are hoping for, at least for the biggest movies of all time. </description>
		<content:encoded><![CDATA[<p>Gordon Winslow,  </p>
<p>I&#039;ve been following Steve Mason since before he came to this website and, while I like his commentary, one thing I&#039;ve noticed is he really only cares about how much movies make in actual dollars.  It is a terrible metric for saying how a movie stacks up against any others, besides those that came out in the past few years.  But&#8230; if you go the Box Office Mojo website, click on the Box Office-All Time link on the left, then click on the Adjusted for Inflation link you should see the comparison you are hoping for, at least for the biggest movies of all time.</p>
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		<title>By: Ronald</title>
		<link>http://bighollywood.breitbart.com/smason/2009/05/02/estimates51/comment-page-1/#comment-1224578</link>
		<dc:creator>Ronald</dc:creator>
		<pubDate>Sat, 02 May 2009 09:45:07 +0000</pubDate>
		<guid isPermaLink="false">http://bighollywood.breitbart.com/?p=124402#comment-1224578</guid>
		<description>Everyone in the movie theatre I was in seemed completely engaged in the movie.  I think the average movie patrons who don&#039;t have hang ups because of the comics and mythology of the character will enjoy this movie for everything it offers.  Great acting, good story, awesome action and fight sequences.  Well worth the price of admission.   I hope this movie does extremely well because I think Fox has an opportunity to really explore the entire Xmen universe. </description>
		<content:encoded><![CDATA[<p>Everyone in the movie theatre I was in seemed completely engaged in the movie.  I think the average movie patrons who don&#039;t have hang ups because of the comics and mythology of the character will enjoy this movie for everything it offers.  Great acting, good story, awesome action and fight sequences.  Well worth the price of admission.   I hope this movie does extremely well because I think Fox has an opportunity to really explore the entire Xmen universe.</p>
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		<title>By: Gordon_Winslow</title>
		<link>http://bighollywood.breitbart.com/smason/2009/05/02/estimates51/comment-page-1/#comment-1261850</link>
		<dc:creator>Gordon_Winslow</dc:creator>
		<pubDate>Sat, 02 May 2009 06:52:55 +0000</pubDate>
		<guid isPermaLink="false">http://bighollywood.breitbart.com/?p=124402#comment-1261850</guid>
		<description>Hate to be the @nal guy, but your numbers can&#039;t possibly be adjusted for inflation (not just this post). I&#039;d be really interested in seeing how current blockbusters stack up next to the films of yore. Maybe you could do both total dollars and adjusted dollars? </description>
		<content:encoded><![CDATA[<p>Hate to be the @nal guy, but your numbers can&#039;t possibly be adjusted for inflation (not just this post). I&#039;d be really interested in seeing how current blockbusters stack up next to the films of yore. Maybe you could do both total dollars and adjusted dollars?</p>
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