Comments on: MONSTERS VS. ALIENS is the widest non-summer release ever with over 7,000 screens! Katzenberg’s 3-D bet could pay off with $60M opening!

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By: Stephen Macklin

Stephen Macklin — Fri, 27 Mar 2009 23:48:21 +0000

I know that their box office will not be as high as it should be. I will likely wind up seeing it with at least one but probably two kids. We will buy a ticket for whatever kid friendly flick is playing at about the same time and theater jump. I already own about 12 pairs of the glasses and they won't sell you a ticket to the movie without charging for the glasses. I'm not buying any more glasses.

By: mrpither

mrpither — Fri, 27 Mar 2009 19:04:28 +0000

Oops, I meant more screens than playdates.

By: Another Carolyn

Another Carolyn — Fri, 27 Mar 2009 17:27:06 +0000

Has anyone noticed that one of the characters in Monsters vs. Aliens is a general with the name WR Monger? Isn't that cute?

By: Alex

Alex — Fri, 27 Mar 2009 12:53:54 +0000

Playdates are theaters, they are counted into the per-theaters-average. Screens can never be fewer than playdates since you have at least 1 screen for each playdate. You see, multiplex theaters have more than one screen (not like in the old days when every theaters had just one screen).

It's not hard to understand at all. Steve should not change anything, everything is fine the way it is now.

By: Writer_X

Writer_X — Fri, 27 Mar 2009 12:36:31 +0000

It says something about actors and movies when people would prefer to watch computer-generated characters and cartoons over the real thing. http://the100mostannoyingthings.blogspot.com/

By: billypaintbrush

billypaintbrush — Fri, 27 Mar 2009 11:20:30 +0000

I agree. Steve, please take a step back and clarify all these things. There is also a per theater average $ or something, which is really per screen? Which numbers get plugged into that calculation.

This site is getting away from movies and focusing on the arcane nuts and bolts. Maybe we need a glossary page

By: LawhawkSF

LawhawkSF — Fri, 27 Mar 2009 07:36:57 +0000

I believe you told us that there would be no math.

By: mrpither

mrpither — Fri, 27 Mar 2009 05:21:22 +0000

Okay, Steve (or anyone else), help me out here. Please explain playdates versus screens. I get that there can be more playdates than screens, and screens seems a straight forward count, but is playdates the number of theaters, or something else?

Also, you mentioned the length. A few weeks ago I was choosing between seeing Taken and Watchmen and noticed that Taken was showing five times on one screen at my local theater while Watchmen was showing six times on two screens (three times per screen) due to its length. So how is that factored into BO estimates and expectations?