Rebooted Jason makes Crystal Lake a popular weekend destination: FRIDAY THE THIRTEENTH set to win the President’s Day weekend box office battle!
by Steve MasonSometimes pre-release industry tracking points to a very clear box office winner, and that’s the case for the upcoming Valentine’s Day/President’s Day 4-day weekend. The reboot of Friday the Thirteenth (Warner Bros) appears to be headed for a resounding win with a possible $34.1M by Tuesday morning.
There is a fine distinction between a sequel, a remake and a reboot. Let’s deal with pictures in the horror genre. The Saw 2 through Saw 5 are sequels. The narratives clearly build on each other. Gus Van Sant’s 1998 version of a Psycho ($10M opening – $21.5M cume) was a remake (virtually shot for shot). Then there’s Rob Zombie’s 2007 Halloween ($26.3M opening – $58.2M cume), which is a reboot. Zombie abandoned all of the previous narrative from the eight prior Michael Myers slasher pics, and started brand new.
Although Godzilla ($44M opening – $136.3M cume ) was rebooted over a decade ago by Roland Emmerich, the modern “Reboot Revolution” really began in 2003, when Warner Bros began discussing a new version of Batman. When Christopher Nolan signed on to do Batman Begins, he couldn’t have realized that he would be revolutionizing the way major studios approach their most lucrative franchises.
With Christian Bale in the title role, Batman Begins was brilliant, taking the opportunity to start over by placing Bruce Wayne in a gritty Gotham City. Gone were the fanciful, stylized villains and gimmicks that began piling up in Tim Burton’s original 1989 feature and culminating with the ridiculous 1997 Joel Shumacher-directed Batman & Robin, featuring George Clooney as Batman, Arnold Schwarzenegger as Mr. Freeze and Uma Thurman as vegetative villain Poison Ivy. It was a joke, and Clooney has been cracking wise about it ever since. Batman Begins went on to gross $205M domestic, and Nolan’s follow-up, The Dark Knight, successfully enhanced the franchise exponentially to the tune of over $532.8M domestic.
Not all reboots work. The Incredible Hulk (Universal) opened last summer with $55.4M, but died quickly and was not embraced by hardcore fans. Meanwhile, Bryan Singer’s 2006 Superman Returns was a critical failure and commercial disappointment ($200M domestic), and now Warner Bros will essentially take a “mulligan,” rebooting again. Last August, WB President Jeff Robinov confirmed a new reboot with the Wall Street Journal saying that they will try “going dark to the extent that the characters allow it.”
If my forecast for Friday the Thirteenth is correct, it will be the sixth-best opening for a modern reboot and the best yet in the horror genre.
ALL-TIME TOP OPENINGS FOR FRANCHISE REBOOTS
1. The Incredible Hulk (2008) – $55.4M opening – $134.8M cume
2. Superman Returns (2006) – $52.5M opening – $200M cume
3. Batman Begins (2005) – $48.7M opening – $205.3M cume
4. Godzilla (1998) – $44M opening – $136.3M cume
5. Casino Royale (2006) – $40.8M opening – $167.4M cume
6. Friday the Thirteenth (2009) – $34.1M (predicted)
7. The Sum of All Fears (2002) – $31.1M opening – $118.9M cume
8. Halloween (2007) – $26.3M opening – $58.2M cume
9. The Pink Panther (2006) – $20.2M opening – $82.2M cume
10. The Punisher (2004) – $13.8M opening – $33.8M cume
[The above movies are not necessarily a definite list of reboots. As I write earlier, there is a fine line between reboot and remake, so you may have some additional movies that you would add.]
The Marcus Nispel-directed slasher pic set at the infamous Crystal Lake will also likely be among the top five President’s Day weekend openings ever.
ALL-TIME 4-DAY PRESIDENT’S DAY OPENINGS
1. Ghost Rider – $52M opening
2. 50 First Dates – $45.1M opening
3. Daredevil – $45M opening
4. Friday the Thirteenth – $34.1M (predicted)
5. Constantine – $33.6M opening
6. Jumper – $32.1M opening
7. Bridge to Terabithia – $28.5M opening
8. Eight Below – $25M opening
9. The Spiderwick Chronicles – $24.7M opening
10. John Q – $23.6M opening
This will be Jason’s twelfth movie outing, and he currently ranks as the all-time #3 grossing movie killer behind only Hannibal Lecter and Jigsaw from the Saw series.
All-Time Top 5 Franchise Killers – Cumulative Domestic Box Office
1. Hannibal Lecter – 5 movies – $425.3M
2. Jigsaw (Saw) – 5 movies – $342.5M
3. Jason (Friday the Thirteenth) – 11 movies – $315.6M
4. Freddy Krueger (Nightmare On Elm Street) – 8 movies – $307.4M
5. Michael Myers (Halloween) – 9 movies – $275.1M
More than just blood and gore will be successful over the holiday weekend. Disney has a promising chick flick called Confessions of a Shopaholic, based on the bestelling Sophie Kinsella novels. Isla Fisher, who played the nympho-girlfriend to Vince Vaughn’s scheming shyster in Wedding Crashers, is probably best-known in real-life as Borat’s fiancé (she is engaged to Sacha Baron Cohen and the couple has a child together), but she is a rising star. (Check out her engaging performance in the underrated 2007 thriller The Lookout.)
Critics are killing Confessions (21% Fresh on Rotten Tomatoes), but tracking suggests that reviews won’t matter much. With the look of Sex & the City for the Under 25 crowd, more than a few guys will have to be dragged to see this one for Valentine’s Day, and I say it could hit $25M for 4 days.
Valentine’s Day will also boost Warner Bros holdover He’s Just Not That Into You to a solid second weekend. The Drew Barrymore-produced rom-com could add $21.25M by Tuesday morning. French import Taken (Fox) is holding like a champ and could deliver another $16.1M over the 4-day, followed by Henry Selick’s well-reviewed 3-D stop-action animated film Coraline (Focus), which seems headed for $14.1M or so to round out the top five.
The much older skewing Tom Tywker thriller The International (Sony), starring Oscar nominees Clive Owen (Closer) and Naomi Watts (21 Grams), is receiving decent reviews (56% Fresh on Rotten Tomatoes), but I am told that tracking is soft. Despite a torn-from-the-headlines storyline – in many ways, the perfect movie plot for the current world financial crisis – my forecast is for $12.6M for 4 days.
FINAL PREDICTIONS FOR THE 4-DAY WEEKEND OF FEBRUARY 13-16
1. NEW – Friday the Thirteenth (Warner Bros) – $34.1M
2. NEW – Confessions of a Shopaholic (Disney) – $25M
3. He’s Just Not That Into You (Warner Bros) – $21.25M
4. Taken (Fox) – $16.1M
5. Coraline (Focus) – $14.1M
6. NEW – The International (Sony) – $12.6M
7. Pink Panther 2 (Sony) – $9.9M
8. Paul Blart: Mall Cop (Sony) – $9.25M
9. Push (Summit) – $7.3M
10. Slumdog Millionaire (Fox Searchlight) – $6.2M
11. Gran Torino (Warner Bros) – $5.8M
12. The Uninvited (Dreamworks/Paramount) – $4.9M
Steve Mason is on Facebook and now also on Twitter.











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33 Comments
You are right about the "fine line." Superman Returns was supposed to be a quasi reboot, but was essentially a sequel restarting the series after the second original movie, essentially wiping Atomic Man and Richard Pryor from memory. The Incredible Hulk was technically a reboot, but was purposely written to be accepted as a sequel to the original starring Eric Bana, to lighten on confusion. As you can guess, audiences were confused by both movies anyway.
Amazing to see, Returns did the same business as Batman Begins, yet Begins was considered a massive hit and Returns a sequel-killing flop. When one is good and the other is majorly "ehhh" that can have the same effect.
Call it what you will, a reboot is a remake, and a sign of the lack of imagination that is causing the drop in movie attendances. Whats really sad is that unlike Halloween the original Friday wasn't even good, indeed, it was a ripoff of Halloween.
I was shocked at what a black hole of charm Brandon Routh was. Superman Returns was truly awful.
My problem with remakes/reboots is that they are often done cynically. I think studios see these films as having a ready-made audience, which will help them bring in the day one money. Add a currently hot star and bammo, instant cash.
That said, I have nothing against remaking something if you really have a unique take on it.
To me, the difference is the same as when they remake songs. If they rearrange it, then I'm happy to hear it and see if I like the new version. If they just repeat the song only with a singer, then I really couldn't care less.
I'm betting they don't have a new take on Friday the 13th. In fact, I'm betting this remake is done by the book — same/similar plot, new hotties, more gore, more shock value = not worth seeing.
Agent J, I agree completely. I think movies like Friday the 13th are "comfort movies" (to use an ironic term). The audience finds comfort in knowing exactly what it will get. . . they never have to worry that they may run into challenging or unexpected ideas or concepts. Personally, give me originality any day!
I also agree that this is destructive to our culture in many ways. For example, I would say that it teaches us to lower our expectations and it squelches/homogenizes our culture/arts/music/movies.
I'm glad to see Mr. Nolte's affection for the metrosexualization of Clark Kent hasn't changed since moving to the new site.
Didn't know about the budget, but I do hope John Williams was paid each time his old score was played in Returns. As much as I love the theme (seeing the opening credits on DVD with the theme made me immediately wish I saw in the theater – that feeling was short lived) it was repeated to the point of parody. Just a number of problems with a pretty-to-look-at movie that had everything else wrong.
Andrew, the biggest problem the remake fad is the studios and actors want it both ways. They want the built-in audience, but they soon scrap everything that made the original popular in the first place for modern Hollywood cynicism, political correctness or just plain crudeness. Almost all the major remakes that failed, they all feature some sort of "refreshing" to make it more appealing and it failed. Dukes of Hazard, while not exactly great art in the 70s, was a fun series with its own set of morals and bases set. Hollywood sees that, turns it into an adult comedy, then wonder why fans and even cast members of the original thought it was a steaming pile of suck.
Yes, the original Friday the Thirteenth was a ripoff of Halloween, but it wasn't that bad. I do have a soft spot for it. I was 11 at the time, and seeing it with friends only, No parents! Not great art, but nowhere near as bad as all the slasher films that followed. The sequels were all awful, even though Part 3 was kind of fun in 3D.
Say whatever you will about Friday the 13th, but Platinum Dunes has been a savvy factory, milking brand names for quick cheap easy revenue befitting Michael Bay's rep.
Re: Superman, WB publicity had its hands full trying to place a positive spin on Bryan Singer's reboot antics, after Jon Peters had nearly killed the project with earlier iterations.
"X2" succeeded with critics and audiences, so Burbank execs offered Singer a carte blanche greenlight to abandon the Marvel mutants for a more dazzling DC hero. His self-indulgent filmmaking team (which had only been partially responsible for X2's collaborative merits) went overbudget and overschedule from the get-go, avoiding red-state Kansas to build their own Smallville location in rural Australia – including 7km of roadway and multiple acres of corn meticulously farmed to mimic real-life Kansas corn. According to crew scuttlebutt, Singer's pals did much partying at Sydney nightspots, with the apparent idea that whatever faraway Burbank bosses didn't know, wouldn't harm anyone.
By the time the "final cut" was submitted to Warners, execs were horrified to discover a bloated (and cheesy) drama with no action. Desperate to salvage their investment and placate fans in time for the promised release date, the studio leaders shoved Singer and his writers aside, deleted all the embarrassing dialogue among Luthor's henchmen (who now became mute goons), and hired a new team to create action sequences which would be inserted into the storyline in 3D for IMAX release.
Final cost = $270mil for a movie that earned only $391m worldwide – not the phenomenon WB had banked on. Ironically, Brett Ratner had been knocked out of the Kryptonian director's chair, only to replace Singer on X3 – which cost less and earned more (210m budget…459m revenue). Superman Returns could have a scandal book written about the behind-the-scenes shenanigans, almost as notorious as what Universal faced with Waterworld a decade earlier.
Thankfully Jon Favreau is a more dedicated craftsman with integrity, so Iron Man won't be needing any reboots.
JohnFNWayne,
You are right on regarding the 'refreshing'. It's almost like the people behind these movies say to each other, "Sure those rubes think they like (insert beloved movie or TV series), so let's reboot (beloved movie or TV series) and show 'em what real movie-making is all about". It strikes me as arrogant and cynical.
Oh, and yeah, that's what Superman needs, to be dark and brooding. Sheer genius!
One of the reasons Superman Returns is considered a flop and Batman Begins a hit is because Superman cost a lot more to make.
Oh, and because it sucked like few movies have ever sucked in the history of suckdom.
If there was a SuckCity, Superman Returns would be Mayor.
“Planet Of The Apes” was such a let down for me. The original had the humans without speech (although I can see the deaf having a problem with that) and the apes talking. When they took that out it killed the movie. Remakes with a few exceptions usually suck.
If we're talking about Superman Returns, I though Brandon Routh was the least of that film's problems. It just isn't that fun to watch and the more I would see it (bits on TV, DVD, etc.), the less I'd like it. someday, someone will write the definitve story of what a clusterfrak of a production this movie was (cough, Jon Peters) and all the directors and writers who were attached to it (Burton, Ratner, McG, JJ Abrams, ad nauseum). I wonder if the budget was so high because WB also tacked on the cost of all the failed Superman projects throughout the 90s (similar to what Paramount did with the first Star Trek film).
As for Smallville, someday I hope they produce a Superman film and actually shoot it in the US, instead of the UK and Canada (the first film), the UK exclusively (the sequels), or Australia (Returns).
Andrew, generally I agree, but I think you're missing something. Friday the 13th movies are all about more of the same. Anyone going to see this knows exactly what to expect, and won't be disappointed. I guess if that's what you're looking for, fine. It's not for me, but I haven't been that series' target audience for quite a few years. Of course what it does to our already rotting culture is another matter.
Is it really an apt comparison to compare a reboot of a slasher film with a big budget superhero reboot? The two genres couldn't be any more different.
JohnFNWayne,
I do agree that some people set out (almost vindictively) to attack a pre-existing brand once they get their hands on it.
I would put Ronald Moore in that category. (This is not a criticism of BSG, please don't tell me you like the show, that's not my point.) My point is that I think Moore could very easily have created the same show without ever laying claim to the original brand. And once he did claim the brand, he almost seemed to delight in intentionally annoying the fans of the old series. I don't know if this was to generate controversy or if the guy is just a j*rk. I would argue that George Lucas has done very similar things with his Star Wars franchise.
That said… (continued in next post)
(continued)
I think that one of the real problems with modern remakes is that their creation tends to be much more cynical than people realize. Take the reboot/remake of Starsky and Hutch. That move is a classic example of the purely cynical use of an old brand name to sell a movie. What does that movie have to do with the original Starsky and Hutch? Nothing in the storyline, that's for sure. The movie was just a typical cop/buddy comedy done in the style of your average Ben Stiller movie. The Starsky and Hutch elements were basically just laid over the movie to trick the audience into thinking that this was actually a Starsky and Hutch remake. It's like they wrote the movie and then said, hey let's change the names to Starsky and Hutch to bring in that audience! If you changed the names of the characters to Smith and Johnson, but kept the rest of the movie the same, I doubt that very many people would have picked up on the fact that there was any connection to Starsky and Hutch.
(continued)
I think that one of the real problems with modern remakes is that their creation tends to be much more cynical than people realize. Take the reboot/remake of Starsky and Hutch. That move is a classic example of the purely cynical use of an old brand name to sell a movie. What does that movie have to do with the original Starsky and Hutch? Nothing in the storyline, that's for sure. The movie was just a typical cop/buddy comedy done in the style of your average Ben Stiller movie. The Starsky and Hutch elements were basically just laid over the movie to trick the audience into thinking that this was actually a Starsky and Hutch remake. It's like they wrote the movie and then said, hey let's change the names to Starsky and Hutch to bring in that audience! If you changed the names of the characters to Smith and Johnson, but kept the rest of the movie the same, I doubt that very many people would have picked up on the fact that there was any connection to Starsky and Hutch.
Compare that to the Brady Bunch movie or the Addams Family Movies, both of which were done with a real warmth for their source material.
(continued)
That said, I think that one of the real problems with modern remakes is that their creation tends to be much more cynical than people realize. Take the reboot/remake of Starsky and Hutch. That move is a classic example of the purely cynical use of an old brand name to sell a movie. What does that movie have to do with the original Starsky and Hutch? Nothing in the storyline, that's for sure. The movie was just a typical cop/buddy comedy done in the style of your average Ben Stiller movie. The Starsky and Hutch elements were basically just laid over the movie to trick the audience into thinking that this was actually a Starsky and Hutch remake. It's like they wrote the movie and then said, hey let's change the names to Starsky and Hutch to bring in that audience! If you changed the names of the characters to Smith and Johnson, but kept the rest of the movie the same, I doubt that very many people would have picked up on the fact that there was any connection to Starsky and Hutch.
Compare that to the Brady Bunch movie or the Addams Family Movies, both of which were done with a real warmth for their source material.
Personally, I've never taken the massive doses of amphetamines that would render McG's movies easy to follow.
I believe the Roland Emmerich version of Godzilla was more a remake/reboot of "Beast from 20,000 Fathoms"
than Godzilla. As a Beast type movie I thought it was pretty good but as a godzilla movie it made me wonder
if they had actually watched any of the original Ishirô Honda Godzilla movie.
One wonders what will happen with the reboot (or will it be a straight remake?) of "A Nightmare On Elm Street." Yep folks, it's slated to return to the big screen. If it's not Johnny Depp being vomited out of a giant hole in the bed, then it just won't live up to the original. Am I right?
These horror remakes/reboots are getting tiresome. No originality at all Hollywood? We can't expect Danny Boyle to direct all of the new horror movies coming out, and those splat pack boys (Roth, Aja, Wan, etc.) seem to be in it for the gore than for the true frights. (Although, "High Tension" did have its scary moments.)
Mas – you doing movies now too? I thought all that talk was baloney about the movie theatres? Do you really own them? Where? Good luck on the radio show!
I've gone back and forth on BSG. I did not like the changes they made initially, it felt like they went out of their way to insult the old show. Still, I gave the show a chance. At first, I thought the show was poorly done, but then the story line got better and better.. But I still found it hard to like the show because I never bought the acting. Human history tells us that even at our worst moments, people still find ways to adjust and even bring joy into their lives. Not these guys, every single one of the actors played the full one 100% depressed, ironic, near-suicidal role at all times.
I've gone back and forth on BSG. I did not like the changes they made initially, it felt like they went out of their way to insult the old show. Still, I gave the show a chance. At first, I thought the show was poorly done, but then the story line got better and better.. But I still found it hard to like the show because I never bought the acting. Human history tells us that even at our worst moments, people still find ways to adjust and even bring joy into their lives. Not these guys, every single one of the actors played the full one 100% depressed, ironic, near-suicidal role at all times.
Then I started having problems with the lack of payoffs as well. They were good at introducing neat ideas, they just never took them beyond the intro. For example, the cylons are made out as good guys and they have religion. The humans are basically evil, and atheist. Was this headed for some interesting statement on religion? Nope, they just moved on. Baltar goes from narcissistic j*rk to messiah setting up a clash between his cult and the government. That's just dropped too. Five main characters discover they're cylons, will this affect their behavior? Don't know, we moved on.
(sorry for the multiple posts, I'm having a hard time posting this comment)
I also had problems with the inconsistent characters. Starbuck is a horrid, hated drunk, but then she's an inspiration when needed. Baby Adama is a total wuss, no wait he's a great warrior pilot, no wait he's a great commander (talk about nepotism), no wait he's a peacenik, no wait he's a top commando.
One of the moments that troubled me the most was when they decided they couldn't kill all the cylons because that would be genocide. They're machines, morons. That, to me, demonstrated a real disingenuousness in the show's philosophy.
Does anyone remember Halle Berry's Catwoman? The studio completely did away with the source material that Selina Kyle is Catwoman & possesses no superhuman powers; she is literally a cat burglar in a costume. The studios have to remain true to the source material & build up from there. I also think too many directors are overwhelmed by CGI.
I am not thrilled about the Friday the 13th reboot. Jason has been a parody for some time; this movie changes nothing or move the character forward. He's a mindless killing machine.
Julie Newmar!! Rrrrowr.
[...] weekend, stretched by President’s Day on Monday, looks like another winner, with “Friday the 13th” from New Line Cinema and Paramount drawing predictions in the $34 [...]
Brady Bunch and Addams Family were both hits as well. What a shock.
Andrew, those were all great examples. I was a fan of the Battlestar remake at one point, but the over-the-top cynicism and nihilistic attitude made me spite the characters to the point I quit watching. Plus the shock-and-awe storytelling is so hammy at times. To keep dumping your chracters into the emotional blender is more corny to me than to actually straight up remake the original, which at least made the case that humans deserved to survive. The opposite of that theme permeates the remake, which tries to beat into your head how awful a race we all are.
Starsky and Hutch suffered from Stiller and Wilson as much as it does from modern Hollywood sensibilities. Starsky was Stiller-ized and Hutch was Wilson-ized. They used the original series as a platform to do their usual Frat Pack star turns, the past be damned (at least it had Vince Vaughan and Jason Bateman). The movie did pretty poorly at the box office considered.
Still, Dukes of Hazard and Starsky and Hutch are near perfection compared to the abortion that is McG's Charlie's Angels.
Andrew, the biggest problem with the remake fad is the studios and actors want it both ways. They want the built-in audience, but they soon scrap everything that made the original popular in the first place for modern Hollywood cynicism, political correctness or just plain crudeness. Almost all the major remakes that failed, they all feature some sort of "refreshing" to make it more appealing. Dukes of Hazard, while not great art to begin with, was a fun series with its own set of morals and bases set. Hollywood sees that, turns it into an adult comedy, then wonder why fans and even cast members of the original thought it was a steaming pile of suck.
JohnWayne,
That's exactly my point about Starsky and Hutch — the movie was not written as a S/H film, it was written as a cop/buddy film for Wilson and Stiller, and then the whole S/H thing was just laid on top.
I agree that success seems to be tied to connecting appropriately with the prior material.
Remade or rebooted, it's depressing that Americans are so endlessly entertained by extreme violence.
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