Do The Warhol— Part 2: The Cult(ure) of Personality

“In fifteen minutes, everyone will be famous.” —Andy Warhol

Andy Warhol also spoke that jewel of wisdom, presumably demonstrating a sense of humor in referring to his most famous quote.  Or was it, perhaps, prescient, albeit unintended foreknowledge?  Pity he’s not around to toy with Twitter.

Bridge as visual metaphor, Media as bridge, Pittsburgh.

Looking back at Part 1, we considered a couple of insights into Andy’s Pop Life with the aim of solving some problems surrounding Mr. Breitbart’s incisive assertion that conservatives must come to terms with popular culture, and more, use it to advantage, or fail catastrophically in countering the negative effects of said culture and restoring public confidence in fundamental ideals.  Narcissism, amorality, and an attitude of entitlement, as examples, speak poorly to the future of democracy, while the virtues of valuing others, the practice of ethical discernment and choice, and the elevating ideas of individual liberty and self-reliance are greatly to be desired in the body politic, and traditionally set America apart from typical “statist” governments around the world.  Evidence abounds of the former set of attitudes in common currency as reflected in pop culture; the latter set, highly prized by conservatives, goes sorely wanting for attention in movies, TV, music, etc.

The critical problem is that even people who are taught virtuous ideals and behaviors as kids get practically no reinforcement in the entertainment media for knowing, doing, and desiring what is generally called, in classical terms, The Good, which is determined in the greater part by the transmission of culture, conscience and common sense.  The rewards of such attitudes being as self-evident as the consequences for failure to acquire them, how may they be elevated in the popular culture?

As a visionary master of the Culture of Pop, Warhol’s work invites analysis, and previously the essentials of (1) commercial appeal for profitable outcomes and (2) elimination of distinctions between “highbrow” and “lowbrow” art were mentioned.  If it’s not hip and it does not sell, even to a niche market, it’s pointless and wasteful; since the rarefied sensibilities of cultural elites are of such little consequence outside their ivory towers and cocktail parties, crank up the heavy metal and unleash the moronic slapstick teen comedies, if that’s what it takes to deal with the issues and get the points across, specifically through thematic content.

In our next look at the Warhol canon, consider the obvious:

“It’s the movies that have really been running things in America ever since they were invented. They show you what to do, how to do it, when to do it, how to feel about it, and how to look how you feel about it. Everybody has their own America, and then they have the pieces of a fantasy America that they think is out there but they can’t see.”  —Andy Warhol

YouTube Superstar Glamour

It takes actors and actresses, musicians and filmmakers, media mavens and individuals of charismatic character to thrust themselves and their ideas into the forefront of pop cultural awareness.  Jerks, nitwits, dirtbags and phonies do it every day, as Big Hollywood attests daily, because the template is cut for them and the infrastructure is in place to launch their downhill course.  Warhol, credited with coining the term “Superstar” which he applied—ironically, perhaps—to the loose troupe of lunatics, drag queens, and hangers-on who appeared in his films, parodied Hollywood culture with his Factory’s unstable stable of “sex symbols” and “celebrities,” growing all the while into a true media icon in his own right, ultimately hobnobbing with the genuine idols of stage and screen as a superstar himself.

Filmmaker John Waters followed much the same path, unfazed, as was Warhol, by the lack of blockbuster budgets, and has written and directed numerous crossover and mainstream movies in addition to his early, “underground” flicks.  For underground, read unsavory, demented, filthy, what you will, (and particularly offensive to conservative sensibilities) in both Waters’ and Warhol’s oeuvres.  The point, however, is about realized potential, not content, and about the degree to which anybody can do it.

Content which reflects The Good is the desired outcome in delivering a product for widespread Pop consumption; in its creation, contemporary technology goes a long way to minimize budget obstacles which would have been insurmountable in even the recent past.  “The Blair Witch Project” was made a decade ago for about thirty-five grand.  “Fireproof” was made for around a half-million.  Somewhere between those two budgets there is enough money, in the right hands, to build the beginnings of an alternate Pop universe, as Warhol did in a wide range of media.  Conservative hands, libertarian and independent hands, any like-minded people who want to get together—and get a grip—can, and should, give it a shot.  (Perhaps needless to say, in promotion and manipulation of image, such works should never be promoted as “conservative,” etc., any more than the others are promoted as “progressive.”  Let the critics and the Democratic Media Complex complain about that.)

The more such alternate worlds, the better, because audiences embrace the pleasures of participating, however briefly, in fully realized, well-defined imaginative realities, such as the “Star Wars” films, the “Mad Max” and “Lord of the Rings” trilogies, the “Seinfeld” and “X-Files” TV productions, and, for that matter, the entirety of the imaginary ”country” American society and landscape created by country music artists.  Rock and pop music create similar imaginary worlds, though the music industry as a whole continues in decline.

For a time it was said, “The Rolling Stones are not a band.  They are a way of life.”  That way of life is a continuum in the world of rock and roll, which is blasted all night followed by partying every day, to paraphrase KISS.  For party, read “indulge.”  Anyone can play.  Especially with karaoke or the Guitar Hero game, which provides just the imaginary setting for your rock and roll fantasy.

The degree to which anyone can do it: low-budget media-generated alternate universe by your correspondent. In Warhol's day, such an image would have involved considerable time, expertise and expense. Note subtle product placement of the famous Marshall Amplifier.

Video games—which currently surpass the movie industry in sales—put the players in such worlds, contending with or even surpassing the experiences of “real life” activities.  Individuals create such worlds with shameless self-promoting personal websites, Facebook, MySpace, and other social networking sites.  You can take high school kids on a field trip to Mount Rushmore or Auschwitz, but if you don’t keep them away from their phones or iPods, they might miss the whole thing.  That is the power of immersive digital media, which now means everyone can play.

Erstwhile film student Jim Morrison may have had no idea of what was coming when he expanded on Marshall McLuhan’s statement:  “Everyone should say, the media is the message, and the message is me,” but that is what is possible now, and that’s the message, in every form imaginable.  Camera held at arm’s length, snapping self.

The fifteen minutes Warhol mentioned have elapsed—everyone is famous.

Now what?  Pop culture demands glamour.  But it needs The Good.  It needs character, courage, and vision.

Tomorrow: Do The Warhol— Part 3 of 4: The Velvet (Underground) Revolution