Reborn on the Fourth of July
by Robert J. AvrechEvery Independence Day, L.B. Mayer (1884 – 1957) would shut down production at MGM and celebrate twin holidays: America’s birth, and the birthday of L.B. Mayer.
Flags and bunting graced every building and sound stage. There was band music and rows of picnic tables groaning under the weight of food.

L.B. Mayer, a man without a birth date
Every MGM star was expected to attend and pay homage to America-and to L.B. Mayer. For in Mayer’s mind, the two were inseparable. All complied, except Greta Garbo, a woman far too narcissistic to lavish attention on any country or person other than her own mirrored island.
Though Yiddish was his first language, L.B. Mayer delivered a rousing Fourth of July speech. Mayer could be a forceful English speaker, mixing deeply personal anecdotes—usually about his beloved mother—and soaring rhetoric about his adopted home, America.
To date, every Mayer biographer and film writer with whom I’m familiar repeats the familiar anecdote in which Mayer “claimed to have lost his birth certificate” when crossing from Europe to America. The quotation marks tell us—with a condescending wink and nudge—that Mayer fibbed in order to adopt July Fourth as his birthday, thereby conflating his identity with America’s.
However, the truth of Mayer’s birth date can best be appreciated and understood within the context of the Eastern European Jewish culture from which the junk man turned film pioneer emerged.
L.B. Mayer, real name Lazar Meir, was born in Minsk, today the capital of Belarus, but at the time part of the Russian Empire known as The Pale of Settlement where Jews were forced to reside by the viciously anti-Semitic Tzar.
For the most part, Jews of the Pale lived in grinding poverty and the constant threat of pogroms—state sanctioned murder, pillage and rape by the Cossacks. But in spite of their oppression and status as second class citizens, these Jews were overwhelmingly pious and ritually observant, preserving Judaism thorough faith in the G-d of Israel, adherence to the Torah and the study of Talmud.
This was a culture steeped in preserving Jewish traditions, traditions where Biblical and Rabbinic literature is marked by an absence of birth dates.
In the Bible we are informed that men and women lived for a specific number of years—and there is considerable Rabbinic debate at to what constitutes a year in the Biblical age. In addition, the great Rabbinic sages are, at best, recorded as living during the reign of whichever King was, at the time, ruling.
Crucial to understanding life in The Pale, is an awareness that birth certificates were avoided by Jewish families because the Tzar used this information to draft Jewish children—as young as 12-years old—into the Russian army for a period of twenty-five years. The goal being to rid the child of his religious identity and convert him to Christianity.
Studying Jewish tombstones that were documented before the onslaught of the Communist bulldozers in Eastern Europe, there is a marked absence of birth dates. Most often the name of the deceased—for instance, Jacob son of Aaron, no family names—is inscribed, accompanied with a biblical inscription, usually from King David’s Psalms, and finally, the yahrtzeit, the date of death. It is rare to see a birth date chiseled into the stone.
Most Jews confined to The Pale marked their birthday through an association with a specific Jewish holiday.
As an example, my paternal grandfather, Rabbi Samuel Avrech, also from The Pale, told me that he was born “… sometime around Chanukah.”
In contrast, I tell people that I was born in the year of All About Eve.
L.B. Mayer, like every pioneering Jewish mogul, was anxious to shed his Jewish identity. These rags to riches studio chiefs were unable to reconcile Judaism with their aspirations to be real Americans.
And so, it seems more than likely that rather than admit to a vague birth date—associated with an ancient Jewish festival—Mayer crafted the lost birth certificate story, thereby avoiding what he viewed as his embarrassing Jewish heritage.
In any case, L.B. Mayer, the man who invented the star system and who headed the most powerful studio in Hollywood, was intensely patriotic—he emigrated to America from Saint John, New Brunswick, Canada—and insisted that MGM films reflect his deeply held values.
Every Hollywood studio produced thousands upon thousands of still photos as a means of promoting their stars. There were basic, canned poses used over and over again: Starlets in swimsuits, swashbuckling actors with swords, a male and female star locked in a passionate embrace. There were also photo sets celebrating Christmas, Thanksgiving and New Year’s Day.
And there were Independence Day stills.
To jaded eyes, these photos appear artless and heavy-handed. To be sure, the great glamor photographers George Hurrell and C.S. Bull did not snap the shutter for these novelty poses.
But to me, studio produced July Fourth pictures represent a genuine love of America and the values of democracy, liberty and freedom. These are refreshing images, free of tedious, post-modern irony, images that speak deeply of Hollywood’s Golden Age and it’s place in the American grain.

Always an explosive performer, Joan Crawford celebrates liberty.
Copyright © Robert J. Avrech









Subscribe via RSS
28 Comments
Happy 4th lantsman! Nice to read of folks who were grateful for what America is as opposed to those who fled Russia and fell in love with Stalin safe on our shores.
Happy Independence Day!
Love these posts. Absolutely love them. Thanks, Robert. Happy 4th.
my german born mother used to say to her 5 children: you have no idea how lucky you are to be born american. her words, and stories about the war, gave birth to my love of country. god bless america. happy 4th to all.
"Resistance to tyrants is obedience to God." Thomas Jefferson
It would be nice to see some of our current celebrities speak out today as proud Americans, not because of their support of Obama, but because they identify with our traditions, history, culture, and freedom. Mayer obviously knew his ingenuity and hard work would not have been rewarded elsewhere.
Great post for this, or any, day. (There's got to be a Robert Avrech history of Hollywood coming soon, right?)
Happy Fourth of July to one and all.
Great post….. Happy 4th of JULY!!!!!
Pin ups from the golden years nothing better!!!!
Now that gives me a tingle up my leg. Happy 4th.everyone.
Anyone interested in a good biography of L.B. should read LION OF HOLLYWOOD by Scott Eyman. It's as objective as a modern biography of Mayer is likely to be.
Robert as much as you have loved old Hollywood and given me an appreciation for its history wouldn't you have loved to have been at one of Mayer's 4th of July parties?
Imagine all those stars – relaxed from a day of no work – around the table. The questions you could ask!
Thanks for all the work you do in bringing to us a near forgotten age…
My only niggle is I wish when the photos were clicked to enlarge, they'd actually enlarge (double in size at least). Maybe next time?
I've never seen any of these photos before!
Robert, I knew that LBMayer did not have a birthdate, but I never knew why. Thanks for the wonderful story, and Happy Independence Day on this beautiful Fourth of July!
Thanks for a good post, Robert, and happy Mayer's birthday!
Happy Independence Day! It's always good to be reminded of our country's great patriots, even the ones who never led an army or fought in a war. Thanks!
Still here to celebrate the 4th – Noel Neill and Ann Rutherford!
God Bless America and God Bless American Womanhood!
These posts are great, especially for those of us who don't know as much about early Hollywood as we'd like. I love the Joan Crawford picture.
I just finished watching "The Lion Roars"–a documentary about MGM narrated by Patrick Stewart–and L.B. Mayer naturally figures prominently there. I'd recommend it to anyone interested in the topic.
Get Firefox, get the Image Zoom extension, pick a magnification. I assure you they look great at 200%.
Great post.
I'm now going to say I was born in "Moon River". Dream maker… off to see the world… gotta a nice ring to it.
"It’s Great to be an American" – 1941
(Ray Muffs-Jimmie Crane)
"It's great to be an American
Live in the land of the free
Be proud that you're an Amercian
You stand for life
You stand for love
And Liberty!"
Great stuff. Always a big fan of old studio stories. Personally, my favorite photos of actors and actresses were the group studio photos. I love them.
They enlarge with Safari on a mac.
From an anti-Hollywood senior citizen that hasn't seen a movie since Jaws, I appreciate this story very much.
I wonder what happened to make them the bunch of whining, simpering, phony, profane, self-congratulatory, snobs of today?
Could it be too much un-earned money?
[...] GoDaddy.com celebrates America Hot Air: Happy Independence Day! Robert J. Avrech, Big Hollywood: Reborn on the Fourth of July Secret of Life: Freedom is never free! — 4th of July Tribute Politics4All: 4th of July [...]
Thanks. Got it!
Yet another true story of a real American and proof of the American dream.
[...] Robert’s most recent offering there, in honor of July 4th, is a post that manages, marvelously, to intertwine L.B. Mayer, the patriotism that one infused Hollywood (because the Jews there were old-fashioned America lovers, not ugly political operatives), and Jewish history in the Pale. Read it to be inspired, educated and entertained. Share With Others: [...]
Thanks one and all for your wonderful and articulate comments.
Such an informative and engaging post. I've often wondered, after seeing Mickey Rooney's strong vocal defense of Mayer, that those who clashed with him just didn't get his sense of patriotism versus art?
You must be logged in to post a comment.