Review: ‘Bruno’

by Mike Long

Well, I liked it. That’s no guarantee you will.

Years ago, I did stand-up. Learned a lot doing that. One thing you learn is that there’s often a difference between the craft of comedy and what it takes to reliably get laughs. Some of the most inventive, impressive comedy minds don’t sell a lot of tickets. (I could name them. You wouldn’t know them.) But one act you can almost always count on selling tickets—putting “butts in seats,” as a venue-owner will say—is one that is big and loud and shocking. That is, there is The Fine Art of Stand-up Comedy, and then there is Getting A Reaction Out of The Audience. (That’s why many comedians curse so much. That’s why I cursed so much.) Turns out the latter is almost always going to sell tickets, and people are going to laugh for much the same reason a baby laughs when you play peek-a-boo with him. I think most people laugh at Gallagher not because he’s particularly creative in busting that watermelon with a sledgehammer, but because he had the stones to drag the thing up there the first time and smash it at all. We are surprised, and all but the most unpleasant surprise begets laughter.

So “comedy”—rather, the getting of laughs—comes in two basic approaches, wit and shock. The former takes skill; the latter takes immodesty, but both are saleable and, to the vast majority of people, entertaining. (Hence the basis for the fact that the vector of quality for entertainment points ever downward.)

Sometimes, and it’s rare, you get wit and shock together. Borat was that. The problem with the combination is that a whole lot of people are so offended by the shock that they have no interest in digging through the muck to get to the wit. They may even deny that it’s there, or claim it’s not worth getting dirty to find it. Fair enough. But Borat did find that combination at times, and many controversial performers do (and did) find it fairly often:  Sam Kinison, Bill Hicks (both dead too young, bless ‘em), Howard Stern, Penn & Teller.

Bruno, though, is almost pure shock, and for that reason it will probably make more money than Borat. Bruno is pure raunch. As I said to a friend who saw it with me (my second viewing, I must admit), “If someone handed you this R-rated movie and asked you to make it NC-17, what could you possibly put in it to make it so?” I was stumped. So was he. Yet, as I said, shock is a pretty effective kind of entertainment. Bruno works if you don’t believe in the possibility of moral decline from an hour-and-a-half of immoral repose. I laughed. A whole lot. Sue me.

So what’s in the movie? Well, it’s mostly “gay fashionista” Bruno doing, describing, pantomiming, praising, parsing, and peeling back homo – and hetero-sexual, umm, acts, to the outrage of immediate onlookers, for the better (or worse) part of an hour and a half. It is explicit and vulgar and unflinching. Because of that, it is also riotously funny. It is tighter (sorry) than Borat; no scene simply marks time or advances the (almost non-existent) plot without incident. Unlike Borat, it tiptoes up to some of the sacred cows of the left, though it comes nowhere near tipping them over. It takes the easy shots at Alabama rednecks. (Memo to Sacha Baron Cohen: there are rural areas and rednecks outside every major city—New York, Washington, Chicago. Go there next time and expose the un-popped prejudices of some of your smug coastal fans.) It zaps stage parents. It digs at people too nice to dig back.

What it doesn’t do is preach about gay rights. I think the whole social consciousness shtick attached to this picture is nothing more than preventive marketing. Sacha Baron Cohen and director Larry Charles don’t have any political agenda that I can find, and I’ve dug through this thing twice (the second time to hear the jokes I laughed over the first time). They just want to get laughs. By any means necessary.

Mission accomplished.


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Posted Jul 13th 2009 at 7:02 am in Reviews | 48 Comments