Bulls-Eye: ‘Bruno’ Hits Hollywood Hard

by Maura Flynn

“It’s such a fine line between stupid and clever.” –David St. Hubbins, Spinal Tap (1984) 

When it comes to humor I’m super picky. I physically cringed at all but one of the multiple fart jokes in Pixar’s Ice Age: Dawn of the Dinosaurs. I still don’t get The Three Stooges. Call me uptight. Slapstick without redeeming intellectual humor, toilet jokes, sexual references, and ”shock” scenarios do nothing for me.  So how is it possible that I laughed myself sick while watching Bruno? That’s easy. Because, goofy as it pretends to be, it is a pretty smart film. 

You’ve probably heard that this film is about homophobia, but the story arc is about what it takes to become a celebrity.  Frankly, both facets are hilarious. 

This satire has real teeth, and it’s also fair. I completely disagree with the reviews that claim it mocks middle America, puts “innocent” people on the spot or casts them in a bad light. If anything this film ruthlessly savages Hollywood. The scenes with stage mothers are so appalling that the audience collectively gasped and groaned. One hopes that this exposure will, at the very least, lead to interventions from Social Services and cause us to rethink some of the “entertainment” exemptions from child labor laws. Cohen introduces us to women who are willing to have their babies/toddlers strung up on crucifixes, dressed like Nazis, subjected to bees/wasps, and driven in cars at high speeds without restraints. (Personally, I hope this leads to actual arrests). One toddler’s mother adds that she’s okay with all of that, “if he’s got the job.” 

Other fun includes exposing a Hollywood PR agency that doesn’t have a clue or a care about the causes they claim to promote. When Cohen posits that his cause will be “Dar-five” (as opposed to Darfur) the  reaction is priceless. 

But how do the average folks fare here? Pretty darn well, if you ask me, and this film doesn’t make much of them either way. Among the only average folks in this film are the hunters Bruno camps with, who, in my opinion, comport themselves admirably, despite the filmmaker’s best attempts to provoke a reaction. Is homophobia alive and well in America? This particular snapshot says not so much. Even the military seems at ease (almost shockingly so) with Cohen’s antics. 

While Paula Abdul uses a Mexican migrant worker as furniture (literally), the audience of a local Texas talk show demonstrates genuine concern for Bruno’s “adopted son,” OJ.  A social worker is called upon to intervene. 

Sure, Cohen exposes some disturbing trends east of Hollywood. The two reverends who claim to be able to “cure” homosexuality are as ripe for satire as any stage mom. They raise some flags, but frankly come off as tawdry and confused and somehow not quite as sinister as their California counterparts. 

The most disturbing scene in the film is the wrestling match in which Cohen takes on an entirely different character who is boldly anti-gay, and who then proceeds to…well, shock the audience at hand. This scene is far more tense and frightening than humorous, and made me fear for the safety of the camera crew, never mind the principle actors. This is the only scene that felt gratuitous, and yet on another level it was probably the most insightful. In other words, those who came off poorly deserved it. The hooting wrestling fans were truly scary. And if Cohen had been clocked with that metal folding chair by the crowd he deliberately riled? It would have been tough to argue that he didn’t deserve it. 

Another uncomfortable scene in the story is Ron Paul’s “interview.” This segment is part of the celebrity story arc (Bruno attempts to make a sex tape with Ron Paul to garner world fame), and Paul’s reaction has been described by some as homophobic. I thought the Congressman handled the situation surprisingly well, but judge for yourself. 

About that fine line between stupid and clever: Mike Long is on the right track when he invokes Bill Hicks and Howard Stern and Penn & Teller. Not because they ”break barriers,” which isn’t inherently funny. But because their work is smart. You don’t have to agree with Bill Hicks’s politics to understand that the guy could write a brilliant joke. You don’t need to enjoy the entire Howard Stern show to understand that he conducts celebrity interviews that put Rolling Stone to shame, and that he’s used his radio pulpit to defend the First Amendment more vociferously, and maybe more effectively, than almost anyone. And if you haven’t seen Penn & Teller’s brilliant program on Showtime, it’s your loss. 

But Bruno isn’t for everyone. If you enjoy smart, biting satire, and you aren’t put off by coarse language or sexual scenarios, you’ll love it. If you’re afraid that this film mocks middle America, or that it ambushes average people, a la Michael Moore — your fears are misplaced. 

Like most laugh-out-loud comedies, this is best appreciated in the theater. And if you enjoy comedy that reaches — even reaches a little further than it grasps — then I highly recommend that you buy the ticket and take the ride.