Ratings Disappointment: Did Tom Hanks’ ‘War of Terror and Racism’ Comments Damage ‘The Pacific?’
by John NolteThe entertainment media is doing the best they can to spin the paltry ratings for the debut of “The Pacific.” But 3.1 million viewers compared to the 10 million for the premiere of “Band of Brothers” is pretty difficult to spin. Yes, Nielsen has changed the way they count HBO viewers since “Brothers” debuted in 2001. They once counted all HBO channels and now count them individually (are we to believe millions and millions were watching HBO Thriller in 2001? ). Still, according to Reuters, that ten million was considered a slow start for “Brothers” and 3.1 million for “The Pacific” represents a mere 69% increase over normal HBO programming in that same time period. For additional context we’re also told “The Pacific” did manage to beat the debut of “John Adams” by 22%.

Okay, fine, but let’s look a little closer at the real context, which is always found near the bottom of anything written by the MSM. On Sunday nights, the series “True Blood” averages 5 million viewers. “Blood” might air in a different time-slot than “The Pacific” but how fine do we want to split these hairs? Most telling is that when the History Channel aired a re-broadcast of “Band of Brothers” in 2004, 4.6 million tuned in. This bears repeating…
A rerun of “Brothers” delivered 1.5 million more viewers than the heavily promoted debut of “The Pacific.”
HBO has over 30 million subscribers and it’s just a fact that Sunday night less than 10% bothered to watch ”The Pacific,” even with the dual pedigree of Steven Spielberg and Tom Hanks combined with a very, very heavy promotional blitz and a lingering universal affection for “Band of Brothers.”
So what changed?
No doubt, there are all kinds of factors and to lay the blame completely at the feet of Tom Hanks’ ignorant and offensive comments would be impossible to prove and therefore unfair. However, it’s doubtful anyone wants to debate that having the high-profile face of Hanks — the face of the publicity blitz — defame our country and the troops who fought WWII and today’s War on Terror was at all helpful.
For the most part the MSM tried to spike the story through their normal sin of omission (ignoring news that doesn’t further the Leftist cause). Unfortunately for Hanks, the days of the MSM completely controlling the narrative are over. The inter-web-nets were and are all over this story, Fox News picked it up and though my work gets in the way of talk radio listening, I’m assuming it got some attention there as well.
And what was Hanks’ biggest mistake? Well, his arrogance and the bubble of his A-list life allowed him to forget the world’s changed and that the MSM can no longer make all the bad right-wingers go away; he stepped right into the ongoing and growing narrative of the anti-American, anti-troop Hollywood leftie and then found himself subjected to something completely new in the world of the stah — what the rest of us call Being Held Accountable For What We Say.
Bottom line: This was the very worst publicity the Oscar-winner could have given his miniseries at the very worst possible time.
Certainly, the $200 million HBO production could still rebound, pick up viewers as it rolls on and sell well on DVD. There’s still a lot of life there, and the merits of “The Pacific” should stand apart from the glib hostility one of its creators let slip in what he must have felt was the safe and cuddly environment of MSNBC.
Like all Americans, Tom Hanks has every right to defame our country and warriors in whatever forum he wishes. No one’s arguing that. What the actor might want to consider, though, is keeping up with the times. The days of lobbing political bombs while cowering behind your publicist and then counting on the butt-boy Leftist media to memory-hole anything that might hurt your product are over.
The disappointing debut of “The Pacific” might have nothing to do with the words of “Our Jimmy Stewart.” However, because his indefensible comments received the kind of thorough airing in our national conversation they would not have just a couple years ago, that possibility is now lingering in the minds of every individual who invested their time, talent and millions into what must have looked like a slam-dunk just a few minutes before Mr. Hanks took a chair with Morning Joe.
The Only Jimmy Stewart






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I would say that he has opened up a can of worms against him…..I think that his little snipes from the left HAVE hurt him…. and I am glad that he has casued this all himself!!!!
Perfect pick of the punk 4 the piece
Japan was perverted into an imperialist force and expressed it in the most evil and inhuman way imaginable. Mr. Hanks dose not and will not create a film that in any way reinforces our need to objectify the enemy so we could kill them and win the war. Mr. Hanks modern "kindergarten" views do not permit it. In WW1 when our soldier first engaged, they would not shoot, our training was changed so that soldiers would practice shooting against "human silhouette targets" so the GI's would not hesitate in battle.
"counting on the butt-boy Leftist media to memory-hole anything that might hurt your product are over"
priceless statement there.
Heard with all the whining going on about how bad " The green zone " did that they are re-making "The Dirty Dozen" , wow i wonder how they are going to mess that one up? Noble Nazi troops defending thier homeland against muderous,rapist American soliders maybe??
Step one: make a movie about brave, young American men fighting a vicious and sadistic enemy.
Step two: just before movie premiere, state publicly that those brave, young Americans fought a "racist" war and insult a huge chunk of the viewing public who would most likely watch such a movie.
I can't understand what went wrong.
There does seem to be this need to portray Americans as bloodthirsty racial haters when, yes, actually getting our soldiers to shoot at human beings was difficult and did, yes, require changes in training and language that enforced the feeling of otherness.
And Japan was a horror then… just ask the Koreans.
Even if he didn't intent his comments to defame the country or the military – and I'm sure *he* believes he had not such intention – he picked some very weird aspects of the 'War in the Pacific' narrative to highlight. Out of that whole, vast conflict involving millions of men and women, the first thing that pops into Tom's head in an interview is how racist everybody was? It gives the impression that although he put his name on "The Pacific," he didn't really pay much attention to it.
"…now lingering in the minds of every individual who invested their time, talent and millions into what must have looked like a slam-dunk just a few minutes before Mr. Hanks took a chair with Morning Joe." What you say here explains one of the damages of the elitist mind-set. The disparagement of our warriors has already been talked about at length. I am sorry this production is not meeting everyone's expectations and have a feeling that what Tom Hanks said had a lot to do with the situation. I suspect he killed the spirit of the project for everyone.
Bottom line on the viewing: You don't alienate your intended audience. People who are interested in military History and who are the audience for a military History production can not be replaced by people who agree with your politics. Period.
I don't think Hanks is really a hard boiled America-hating leftist. He's just so immersed for so long in liberal social circles that he can't help but parrot the usual liberal platitudes and groupthink.
Tom Hanks ain't MY Jimmy Stewart! I'll stick with the real deal.
Mr. Nolte, it certainly does persuade me not to watch anything these Hollywood infants want me to buy. Year after year, I buy less and less of the Hollywood product, simply because I don't condone America bashing, Christian bashing, Jew bashing, capitalist bashing, traditional marriage bashing, etc.
I wouldn't walk into a store and buy something where the sales staff was rude, the surroundings dirty, and the product no longer as good as it used to be. I do the same when I buy entertainment.
OFF SUBJECT, for Census-paranoiacs:
Forwarded from a compatriot @ a local activist group:
"I got my census form today and I only answered question #1, how many people live here. I then attached a note that said, "According to the US Constitution, Article I section 2, the census by the Fed Gov't is only to count the people in the various States of the Union in order to apportion the correct number of representatives."
That's it, I did not answer any other question".
THAT BEING SAID, Tom Hanks is a douchebag.
Or maybe people are just sick of WWII? Is there anyone who's side of it we haven't heard from? Not taking away from the accomplishments of those who lived it, but how much more do we need? As soon as I saw the posters, all I could think of was "spinach tv–" good for ya, but no fun. John Adams was the same way, but since we don't see that period dramatized all that much it was more unique. (Although after a few eps it was an insomnia cure for me)
I'm sure the Chinese are glad they don't look anything like the Japanese, or else we racists would've let them fend for themselves.
Why can't we rid ourselves of this ilk that is Hollywood? Joe McCarthy was right and anyone with half-a-brain-cell knows it.
Yes, I think he hurt the ratings. For one thing, it seems that there is a Howard Zinn sickness that has infected Hollywood and has become full-blown in the past few years. Everything Hanks said was classic Zinncompoopery. Now, his having said that makes me extremely apprehensive about viewing the product he's pushing. I don't want even a whiff of that noxious sentiment coming at me in a film portraying this subject matter and, since I know there are some fantastic documentaries already devoted to this horrendous event, it's not necessary I watch a program that might infuriate me.
So, those who know and understand the subject already are a good chunk of those who would have watched. For those who invested … see Tom and the Howard Zinn estate for refunds.
There are a lot of us who wont go to movies with hanks is in. Hit him in his pocket book. Maybe they wont use him so much.
Don't forget the chinese. The Imperial Japanese used them to train soldiers in live bayonet training.
Couple this with the Da Vinci movies, Tom's really done himself in, hasn't he?
I will not put any of my money in Tom Hanks pocket by watching it.
My father was in US Army uniform 1941 – 46, and I will watch just about anything to do with WWII. My sons are the same way. And in general, military history is endlessly interesting to some of us.
Well said!
I hit the same problem….went on line and found out that in Fact, according to the Constitution, that CONGRESS can set the rules and questions any way they like…and it is the law that we have to answer all the questions of potentially face a $5000 fine.
I chose to enter my RACE under "other" instead of ANY of their stock categories.
At least I ANSWERED the question.
I was looking forward to seeing it until his recent comments. I have always enjoyed Hanks' movies, but now he is just another one added to the list of people I refuse to support.
No doubt, any movie with Hanks' name on it will be surpassed by the quality of the concession stand popcorn.
I planned on NOT watching due to Toms nasty comments..I never watch shows that have uber liberal actors or go the movies to watch the Sandra Bullock types who spew thier anti american pro global warming crap – dont want to put a single dime in their pocket. That being said, I tuned into the Pacific, and yes, the reveiws were correct – they didn't bother showing more than a few moments of how the war was started! Its already bugging me , so glad they only got 3 million viewers. First show not that great. Boo hiss Tom and friends, Wake up! great article by the way!
A couple of possibilities come to mind. The one I tend to believe is that Hanks has been wisely keeping his liberal political views more or less to himself. At a certain level of wealth and success, however, I think people just sort of stop caring as much what other people think. Alienating many potential audience members is not wise, when one is promoting a project.
Maybe the neighbor's dog barked all night, Hanks couldn't sleep, and he didn't use his "filter" before speaking.
Thoughtful and insightful.
Keep it up.
I was all for his saying there was a lot of racism in WWII…until I found out he meant us.
Am not sure where he got his history lessons from but it's probably from the same damn nuns who want to sponsor abortions.
"Green Zone" opens in the tank; "The Pacific", a much-anticipated sequel to the wildly popular "Band of Brothers" hits a 60% ratings dump after the producer publicly craps on our troops past and present a week before the debut. When is Hollywood going to get a clue?
My dad refused to watch it for one beacuse of Hanks comments , and I would definitely say there are loads more like him. Undoubtedly, Hank's misguided ramblings are not the whole reason why "The Pacific" isnt doing good, but it certainly helped.
The war in the Pacific hasn't had nearly as much play as the war in Europe has. And, even that has plenty of ground yet to cover. Nothing wrong in reminding people every 5-10 years of the sacrifices and triumphs of our forefathers and mothers.
Nolte, you magnificent bastard….
…Hanks, you ignorant slut…
I'm not sure how much Hanks is to blame for the low ratings. For one thing, I think you could see this as something of a "sequel" (yes, I know it's a different theater, but it's the second miniseries from Hanks and Spielberg, so in some ways it's like a sequel), and these aren't often as good as the original. "Band of Brothers" was a masterpiece, and it's not the easiest thing in the world to transfer that quality to a new product. Also, I don't think there's the same air about the Pacific war as there is with the European war. Though it was Japan that attacked us, and they committed countless atrocities of their own, we don't have all the concentration camp photos and whatnot that we do with Germany. Let's face it, "Tojo" doesn't evoke quite the same reaction as "Hitler." So I think the war against Japan is construed in a "good vs. evil" manner less often than the war against Germany, and this may be another reason why "The Pacific" is less successful. Of course, Nolte is right; Hanks' comments certainly didn't do anything to help.
I am sure it has been said before by people more eloquent and intelligent than me.
The Hollywood set gets paid well to act, sing, write, produce, direct, etc.
The performers get paid tremendous amounts of money to pretend to be other people. The other creative types get to work in safe, clean and interesting workplaces and are also usually well compensated.
Isn't this enough? After all, if the rest of us rabble made a point of ranting on about our world view to everyone within earshot we would quickly be unemployed.
Really, must you tell everyone what your opinions are on everything that runs through your little minds?
Why can't the Hollywood set just STFU and let us enjoy their work?
you're right about Hanks…
He doesn't give a rat's rear end anymore- he now wants to vent the liberal line he has wisely kept to himself. The fact his rants hurt the boxoffice means nothing to him- he's made his fortune and will make more yet off of this. Like the turkey 'Green Zone', which will lose money for everyone except the so-called 'artists' that made it…
Aw, what a shame.
Which would thusly make him an America-hating leftist!
Especially now that they're starting to die off.
its Drudgereportian in its Kafkaesque portrayal!
They tied chinese children to trees. To practice live bayonet training. They killed more than two well known atomic bombs.
Gary Sinise!!!
Yah, I was all excited and considering an HBO subscription, but now, I'm sooooo comfortable waiting for BigHollywood to give me the final yay or nay.
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Hank's rambling are not misguided, he knows exactly what he is saying because he is a zealot of the left. This is what the believe in their hearts, that America is the evil of the world, while they bask in the plenty this land has to offer. Tom Hanks is just like Sean Penn but Tom isn't nasty…. yet
Dear Tom Hanks,
Not too bright.
Yours Truly,
America
Is STFU anything like … FUBAR?
Awesome!
Someone said boycotts don't work? I wonder if Tom is kicking himself in the backside for spewing his inner feeling of hate towards a nation that made him a paper aristocrat. What these idiot liberals don't get is that WE THE PEOPLE are the consuming public and we vote with our money. This delusional actor thinks he is changing the world as if he is Christ. You're out of your league her Tommy boy. All you are, is a manufacture of a product and you don't insult the consumer, that is marketing 101. I guess you didn't learn this in your acting class in college or on all the films you have been blessed to make.
WE THE PEOPLE are the final power in your career. You found out that America doesn't think like you and your film PACIFIC deserves to die on the vine. It is too bad because if it is anything like Band of Brothers you did a hell of a job on brothers.
Tom, we don't want to know your political views, we are not paying YOU for your damn opinions. We pay you to perform or produce. If these are not spiritually fulfilling to you, I would suggest you do what St. Francis of Assisi did and go out there and find your destiny.
Follow the link to the current definitions of STFU
BINGO!
I was thinking not in the same category as Sean Penn, Jane Fonda, Danny Glover etc. The really vile ones.
Loose lips sink more than ships, Tommy.
I think that now that they've got a Marxist in the Whitehouse, these cockroaches are no longer afraid of the light.
yes, I believe it did. I find myself having to try and get into it despite Hanks.
I think Hanks damaged the opening of Pacific by appearing on leftie media, then by opening his mouth and leaving no doubt as to the saying "Stupid is as Stupid Does". Way to go Forrest! I did see the first episode of Pacific and i judged it a tad bit more than mediocre. So I hope it improves. I already subscribe to HBO so it was essentially a freebee. I am watching to see if it an accurate portrayal. So far, not so much. Too many questionable scenes and unexplained events disconnected from reality.
There's ONLY one reason why I did not watch "The Pacific": Tom Hanks' ignorant comments. Even if that ignorant moral relativist attempts to spin or otherwise contort his cretinist drivel, he has made his LAST appearance on my television (do you SPONSORS hear that), and not a nickel will I spend on a film he's produced or acted in. I've had my fill of quietly tolerating liberal ignorance. Stupid is, as stupid does, without AN AUDIENCE!
Pull the Plug Tom – your like Matt Damon…… draining downt he shit hole of your own excrement.
Glad our numbers are growing.
I heard that coming home today. It's very confusing when nuns are urging the passage of a bill that will make all American taxpayers pay for abortions. What are they smoking?
I have always enjoyed Tom Hanks as an actor, but after witnessing his nasty (and baseless) attacks on conservatives and in particular Karl Rove, I have lost much respect for him.
Since I now wonder at the state of his mind, it will be very difficult for me to ever take any of his work seriously again. That was the long answer. The short answer is, I won't watch any of his work going forward. I don't trust his ability to remain unbiased on historical matters.
You reap what you sow Hanks.
I don't know about the nasty part. He was pretty nasty about Karl Rove. Full of smirks and sidelong glances to see if the other people at the table were eating up his nastiness. I think Mr. Hanks has jumped the shark. I won't pay money to see him in anything, that is for sure.
Y'know, it is a darn shame that Hanks thought he should play to the institutional narrative, because the first episode of "Pacific" wasn't half bad. Slow, not much character development, but not offensive or inaccurate. I expect that the actual creative drive to re-create the success of Band of Brothers will ultimately deliver a pretty good (and honest) product.
The great tragedy of Hanks' words may end up being not simply that he insulted our troops (both those of yesteryear and today), but that millions of people will boycott the show and miss what could end up being a good an honest portrayal of Marines in War.
What, you haven't heard? WWII was all about stealing German oil.
I think there's been problems with the rollout of "The Pacific," and not just from a political standpoint. From the few previews I've seen, there hasn't been much to whet my appetite for the series. A lot of impressive CGI in the ads I saw, not a whole lot of flesh and blood which was present for the rollout of "Band of Brothers." Hanks comments may have damaged himself with veterans, particularly conservative veterans, who in my experience, flock to stuff like this, but more over I think he hurt himself more by making himself a bigger story than his series. It comes off as Jessica Simpson and tabloid – that works with the tweens, not with the targeted audience for "The Pacific."
Hanks is clearly not a Mensa member and that's ok. Hanks is clearly not a "college guy", and that's ok.
Hanks is clearly a wealthy kool-aid drinking Hollywood liberal DOLT without a single intellectually curious bone in his body, who considers reading a menu at Sardi's "suffient reading for the day".
That's NOT OK.
they do seem to be feeling their oats- or tofu if you prefer…
There's a line for Forrest Dump's publicist: "Tom Hanks, not as vile as Sean Penn."
I'm still waiting for Hanks' Opus/Epic that blows the lid off the evils of Islam and it's degredation of women.
…and waiting, and waiting, and waiting…..
Holy God, what group of nuns is this? Talk about cafeteria catholics…
So how many people in your household believe Tom Hanks is a d-bag??
TC, I too refused to watch because of Tommy's stupid rhetoric. My dad was stationed at Pearl. My mother was at Pensacola,NAS. They enlisted for the duration of the war. Thank God both are gone now and didn't hear those remarks. I will never watch anything Hanks does from now on. Proud AMERICAN
There are lots of pictures of Jap atrocities. They just never make it into the textbooks, oddly enough.
How about this? Normal americans don't give a hoot about world war 2 – it ended over 60 years ago – normal humans who also happen to be american citzens despise war and don't want to watch yet another round of back slapping by the "greatest generation". Normal americans recognize that the propaganda surrounding what commonly passes as history regarding america, americans and the world war 2 is mostly just jingoistic rah, rah, rah cheerleading that makes grown up reactionaries cry like babies but does not bear any resemblance to the truth. Truth is 65% of the reactionaries that watched band of brothers have died and that is the reason for the low ratinds. No one else is really interested in whacking off to the war orgy.
you know when I read your handle out loud it sums up your comment better than anything I could say.
I thought Howard Zinn was dead? Is he now a zombie hanging around on BH? Or is URwhatiswrong just one of his unhinged ignorant sheep followers? Pity.
Those atrocities are not in the textbooksfor one reason. The left would not be able to villianize the US for dropping the bomb if the Japanese were presented in their true light.
I dunno about that. He hasn't been using his filter for a few years now.
Wow. I didn't know that Hanks' screen name was URwhatiswrong…
Same here. I honestly don't remember the last movie I saw in theaters, and I haven't bought a recent movie in ages. Everything I've bought has been out for a few years.
Possibly the narrative of the series worked against it. For one thing in Band of Brothers the early training was shown giving the viewers a chance to sort out some of the characters. But aside from some mawkish early scenes the only two characters that were introduced were Robert Leickie and John Basilone and of those two I would bet that none have heard of the former and only those memebers of the USMC and Orange County CA would know who the latter was. Another problem was that one of those balancing scenes consisted of showing a few American bodies after they obviously had been captured, tortured and executed by the IJA. While a later scene went on for quite a while showing a Japanese soldier running in the open and then only wounded by the Americans. Understandable but presented as more problematic than US soldiers with their eyes cut out and tied to trees.
Oh, and plus the fact that at least the first episode was boring and had a studio set feeling to most of the outdoor scenes.
He's definitely come out with some downright nasty comments in the past few years. It's not in every single thing he says yet, which does differentiate him from Penn and Garofalo for now, but he's well on his way.
Spoken like a true granola eating hippie with no appreciation for what others have done prior to his existence to allow him to have the type of life he can in this country. People with atitudes like this need to be deported…….free speech or not. One has to appreciate this country in order to take part in it's benefits.
I wonder when the studios will realize that their loudmouthed, blowhard, left-wing "stars" are hurting their bottom line every time they mouth off their ignorant political rants and start demanding their stars keep their opinions to themselves? There are several celebrities whose films I refuse to pay anything to see. The list grows seemingly weekly. If I were a studio exec, I'd get them in line or hire someone else. There are a lot of talented people out there who'd be happy to be the next Tom Hanks/Matt Damon/Sean Penn/Ben Affleck without blatantly offfending the average Americans who spend their hard-earned $ on movies.
Looking at the first episode and the controversy, and the fact that — so far at least — the bias of Hanks' statement hasn't shown up in the actual show, I'm starting to think Tom went on MSNBC with the stupid idea of preemptively getting out in front of the questions not that the target audience for the series would be asking, but what his peers in Hollywood would be asking, i.e. "Why didn't "The Pacific" show that the American and Japanese soldiers were morally equivalent?"
If you're playing to that crowd, and if you're playing to MSNBC's normal Olby-loving audience and think nobody else is going to notice, then it makes sense for Hanks to go on the show and trash American society during World War II, because Tom and the people he hangs out with have a feeling of moral superiority over the public in general in WWII and the people today who supported the War on Terror. The desire to avoid soiling his reputation among a minority of the American public because he and Speilberg didn't create a PC series about the Pacific war may have been the driving factor that led Hanks to alienate a far larger segment of the public, but one he rarely has any contact with.
Freedom of speech is a wonderful thing. Just make sure you are prepared to deal with the consequences of your words.
you're an idiot.
What makes me mad is this: Hanks got a lot of good will from the Vets for Forest Gump and then for Saving Private Ryan and then for John Adams. And then gloriously he opens his mouth and reveals two things: He is a pandering liar. None of what the films and series he has been part of mean anything to him beyond money and his own personal self aggrandizement. Secondly, his pandering and now what was obviously condescension to the WWII generation proves what a complete and utter piece of leftwing baby boomer garbage he is.
Tom you couldn't carry my Dad's cover. You couldn't carry my uncle's cover, and you couldn't carry Jimmy Stewarts cover. You as a young man had your chance to be something beyond Tom Hanks fake man however instead of donning a uniform you decided not to…and thats what I think this is really about…he could never be them and he knows it. A teeny tiny man lost in a sea of self loathing.
Ah – poor sad little children. Someone is talking bad about their countrymen – thems fighting words – we saved the world and someone is refusing to bow to us forevermore – they should be silenced and forced to live in a horrible country like japan or even germany – the defeated countries – which are now far superior in every imaginable way to the united states and even hold most of their debt.. losers. keep carrying the water for your military masters and living in some bygone era that never existed to begin with.
Look at the expression on Jimmy Stewart's face when he's receiving that French cross. There's no smugness, no smirk, nothing to show how proud he is. In fact, he looks almost like he's going to cry. Compare that look of humility to actors winning their awards.
Both Tom Hanks and Sean Penn did not finish High school . Sean will take Tom to see Chavez .
I watched it. It was f#¢*!^& awesome, Hanks or no Hanks.
Perhaps Mr. Hanks was merely inducing lefties to watch the program: An upfront anti-American bromide to maintain their historical delusions for a couple of hours.
Seriously? Is your point that when people were thinking about tuning into the show that they thought of Hanks' comments and decided against it? How much longer are you going to write these rants about anyone who has a different opinion? Big deal, Tom Hanks said there is a similar racial element in our hate for today's terrorists as there was for the Japanese who were pretty much also considered terrorists after Pearl Harbor. Go cry about it.
I wish people like Hanks would quit over-simplifying history.
Go back to school.
Those who can, teach; those who can't say anything intelligent become actors.
Any thoughts on the revolutionary war?
Hanks 'dixie-chicked' his way out of large audience.
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