Theater of the Absurd: A Night at a Premium Movie House
by Kurt SchlichterI loved going to the movies. I always have, but I’m not so sure I do anymore.
We all know Hollywood is spinning around the bowl, waiting for the final flush. Attendance at theaters is not just flat-lining, it’s in free fall. There are a lot of reasons, some of which Hollywood really cannot do much about. Video games occupy young eyeballs. Technology now delivers a tsunami of entertainment options to our TVs, computers and iThings. But there are ways that Hollywood can respond. It can make movies that don’t suck, but that’s another subject for another time. And it can make the theaters into something new and different – that is, it can make them into places we want to be.
I (and folks like me) should be a target demographic for the green eyeshade guys who supposedly run Hollywood. While, even if all the conditions were perfect, I wouldn’t go as much as I used to, I used to go a couple times a week before I was married, and even after I’d go weekly. I’ll spend my few free bucks (including the fortune for babysitters) if there’s something I want to see (doubtful, and again another issue for another time) and if going to the theater itself is something other than a nightmarish death march.
Which brings me to my trip to the El Segundo, California, ArcLight Cinemas on a recent Friday night to see “Tinker Tailor Soldier Spy”…
The ArcLight, and other “premium” theaters, represents the industry’s attempt to address some of the more common complaints about theaters from people like me – decrepit facilities, careless projection, and snack options that range from bland to hideous. As a drunken college student, I didn’t mind going to some hellhole theater on dollar night to see awesome fare like “The Exterminator II” and “Pieces”– hey, aesthetics aren’t Consideration No. 1 when your flick’s tagline is “You don’t have to go to Texas for a chainsaw massacre!” But today, I want a little more than sticky floors and discreet ticket takers who overlook the beer cans I had obviously secreted in my pockets. (more…)







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