A Look Back at the Beastie Boys Part Five: ‘Hello Nasty’
by Cam CannonIn 1998, the Beastie Boys announced the arrival of a new album with the release of “Intergalactic,” which in my opinion, is their biggest and best single to date. It’s certainly their most accessible single, mainstream but with a sound that’s undeniably Beastie. The accompanying video, masterfully directed by Nathaniel Hornblower, featured them battling giant robots in homage to Japanese monster flicks.
It. Was. Awesome.

Prior to the album’s release, they pulled another prank worthy of Andy Kaufman when they booked time on cheesy public access stations and ran a series of infomercials in which they hawked the album. Donning so-stupid-they-were-clever disguises, they marketed the album as a six-pack inducing exercise tool, a get-rich-quick money maker, and a juicer. Oh, they’re was also a psychic thrown in for good measure. It was an inspired bit, hardly well-advertised, which in concept and execution showcased their absolute strength as entertainers: they’re just fun. Good, stupid, irreverent, ridiculous fun. (more…)




















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