David Arquette: Making a Difference in a Box

by Alexander Marlow

Thursday night, the AP reported David Arquette, best known for the “Scream” franchise and for being Mr. Courtney Cox, is going to “live in a box to raise money for the hungry.” In typical Hollywood fashion, this stunt is trumped up, if not downright goofy. To sum it up, Snickers is sponsoring Arquette to sit in a cushy box in New York on Tuesday and Wednesday, eight hours per day, to raise hunger awareness. Consult facebook.com/snickers for more.

Apparently, the AP’s definition of “living” in a box is two eight-hour shifts over two days. Using that logic, I’ve lived at Peet’s Coffee in Westwood, the Mac store at The Grove, and Breitbart’s basement in the last month alone.

In a gesture of solidarity with America’s poor, Arquette’s Plexiglas abode will be furnished.

Their not-so-ambitious goal: to raise $250,000, probably the amount Arquette makes off royalties from “Scream” DVD rentals every Halloween. I bet it will cost at least that much just to promote the event.

In what might be a hunger-awareness first, Arquette plans to chow down while in the box, and considering the event is put on by Snickers (part of the Mars, Inc.), he’s likely to gain weight over the two days. But this event is not about hunger or charity or starving people–it’s about selling chocolate bars.  I’m a free market guy, so I don’t mind that Snickers hired a celeb to pimp their product, but nougat gives me moobs and not even David Arquette in a publicly displayed human-sized fish tank (complete with ottoman) can change that.

Besides, among America’s poor, very few are starving but very many are obese and wrongly fed as opposed to underfed.  If we are serious about fighting against deficient nutrition in America, should the people behind the best-selling candy bar of all time lead the charge?  The problem isn’t starvation, it’s Snickers.

But hey, it might work.  The stunt certainly grabbed my attention, and that’s Hollywood’s spell. It certainly can’t do much harm, and in a satisfying twist, any charity done will go to American human beings.

Still, if I were putting on the the event, it would be Courtney Cox in the Plexiglas box and Trader Joe’s would be the sponsor.  That would be delicious and nutritious.

On a more serious note: According to Charity Navigator, Feeding America is an efficient use of your charity dollars, so be encouraged to make a donation to them.  You can help some people in need and you’ll have leverage to complain about their lame celebrity spokesmen.